The Diving Equipment & Marketing Association is a non-profit membership-based association created to help businesses in the Scuba Diving and Action Water Sports industries. DEMA is widely known for DEMA Show, the annual trade show it produces, however DEMA is involved in MANY other activities focused at helping the industry. Information about each activity can be found by clicking on the links below.

CURRENT DEMA NEWS
 
New!  WESTERN HEMISPHERE TRAVEL INITIATIVE GOES INTO EFFECT JUNE 1
 
Attention Florida Businesses! - DIVING INDUSTRY ALERT
Human/Manatee Interactions Public Hearing in Crystal River Florida
 
Diving Industry mourns the loss of DONALD BROD and V. BRICE REINMAN
 
DEMA SHOW 2009 UPDATE
May 8, 2009 from Tom Ingram
 
FOLLOW DEMA SHOW 2009 ON FACEBOOK AND TWITTER!
 
POSITIVE FOCUS ON BUSINESS - TACTICS DURING A RECESSION FOR DIVE INDUSTRY BUSINESSES
Presented at DEMA Positive Focus on Business - Recession Tactics Meetings
 
Secures DEMA Member Use of Sophisticated Lifestyle & Demographic Geo-Location Database Through 2011
 


 
DEMA PROGRAM HIGHLIGHTS

DEMA's "Be A Diver" CAMPAIGN

FREE Campaign advertising tools and geo-location software can help you grow your business ... join now!!  Click here for details.

Members:  Click here to order your Customizable Marketing Templates NOW!

Be A Diver Merchandise:  Click here to enter DEMA's Online Store and Purchase Customized Be A Diver Merchandise.



Click Play to Preview the Be A Diver Commercial:



View the campaign website at www.BeADiver.com.

BE A DIVER POOL TOUR
Visit www.BeADiverPool.com for more information.

SHIPS 2 REEFS PROGRAM (S2R):
Visit www.ships2reefs.com for more information.

DEMA SHOW
Visit www.DEMAShow.com for details!
Click here for future DEMA Show Dates & Locations

DEEP AMBITIONS AQUATIC CAREER FAIR:
Click here to find out more about DEMA's youth-based program.

Deep Ambition Aquatic Career Fair Logo

ATTENTION DEMA MEMBERS: Use DEMA's BUD
to attract BUYERS to YOUR event!

DEMA's 10' Blow Up Diver (BUD) comes as a complete system and is available for use by DEMA Members, based upon availability, for the cost of shipping!

Click here to access the online reservation form.

CORE (Council on Retail Excellence)
 
Click here for more information.

INDUSTRY RESEARCH:
Access our complete research library by clicking here. DEMA currently conducts the Certification Census and Manufacturer's Econometric Business Index (MEBI).

LEGISLATIVE ACTIVITIES:
Click here to find out about DEMA's recent
legislative efforts.