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Diver Acquisition & Retention
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Bringing in new customers is a necessary component of growing your business and it's not always easy.  The good news is DEMA can help!  As a DEMA Member you have access to demographic data and analysis tools that would cost you tens of thousands of dollars to procure on your own.

  • Consumer Demographic & Analysis Support:  Members have access to FREE potential customer location intelligence and demographic support. Find new customers and ways to reach them effectively and inexpensively. 
    »Submit a Request for Information

  • Targeted Prospect Lists:  Locate target customers* near your store by zip code, match those zip codes with actual household addresses** and reach the greatest number of prospective customers in your neighborhood.
    *Target customers based on DEMA’s Be A Diver Campaign marketing research.
    **Addresses are available to DEMA Members only for a nominal fee.
    »View a sample map

    »Submit a Request for Information
  • Capture New Leads at a Be A Diver Pool Tour Event:  The Industry’s premiere traveling diving experience program! New divers are able to experience the sensation of diving in a safe and controlled environment staffed by YOUR employees. In other words, you are part of their first diving experience and have a prime opportunity to develop a long lasting relationship with them.
    »Complete the Retailer Participation Form
  • Generate Interest in Youth with a Deep Ambitions Aquatic Career Fair:  Realizing that encouraging young people to get involved in diving is vital to the future of the industry, its business and the marine environment, DEMA has created the Deep Ambitions Aquatic Career Fair in affiliation with DEMA Show.  A means for students to learn more about the opportunities affiliated with the marine environment and diving, the Fair features hands-on exhibits, industry affiliated speakers, the opportunity to try diving with DEMA's Be A Diver Pool Tour and more!
    »Educators Complete the Fair Participation Request Form for a future DEMA Show Fair
    »DEMA Members Complete the Career Fair Volunteer Form for a future DEMA Show Fair

  • Create a New Dive Site with Ships 2 Reefs:  Retired vessels can be given new life as artificial reefs. Once cleaned, vessels can be "diver-ized” (made easily accessible to divers) and purposefully sunk as artificial reefs. These projects are economically beneficial to the local community, environmentally responsible and an enhancement to local diving opportunities. DEMA can help by providing information and networking opportunities for those interested in such projects.

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