Bringing in new
customers is a necessary component of growing your business and
it's not always easy. The good news is DEMA can help! As a DEMA Member
you have access to demographic data and analysis tools that would cost
you tens of thousands of dollars to procure on your own.
- Consumer Demographic & Analysis
Support: Members have access to FREE
potential customer location intelligence and demographic support. Find new
customers and ways to reach them effectively and inexpensively.
»Submit a Request for Information
Prospect Lists: Locate target customers* near your
store by zip code, match those zip codes with actual
household addresses** and reach the greatest number of prospective customers in your neighborhood.
customers based on DEMA’s Be A Diver Campaign marketing research.
are available to DEMA Members only for a nominal fee.
»View a sample map
»Submit a Request for Information
- FREE Be A Diver Promotional Tools
and utilize free, professionally designed and customizable marketing
pieces and ready-to-use or fully customizable radio, and TV ads.Promotional, Direct Mail and Cable Advertising Buying Guides to support your marketing plan
»Complete the Be A Diver Materials Promotional Request Form
A priority listing on www.BeADiver.com. (Available to Member Retailers and Resorts)
Research – Access to Industry and Consumer research reports
Database Marketing – Access to Industry, Membership and Consumer databases
Inflatable Diver (Blow Up Diver aka BUD) – Access to the inflatable "Blow Up Diver” for your event
Guide to PR–A helpful guide to help you effectively manage your PR
Conduct a Treasure Challenge Using DiveCaching: This real-life, underwater treasure
hunt is a great activity to keep current divers active in the sport and with
DEMA, promoting DiveCaching is easy! DEMA provides members with
everything you need to get your promotions started; tutorials & guides,
marketing information, promotional images, video and more!
Members, log in to access your DiveCaching toolkit!»
- Capture New Leads at a Be A Diver Pool Tour Event: The Industry’s premiere traveling diving experience program! New divers are
able to experience the sensation of diving in a safe and controlled environment
staffed by YOUR employees. In other words, you are part of their first diving
experience and have a prime opportunity to develop a long lasting relationship
»Complete the Retailer Participation Form
- Generate Interest in Youth with a Deep Ambitions Aquatic Career Fair: Realizing that encouraging young people to get
involved in diving is vital to the future of the industry, its business
and the marine environment, DEMA has created the Deep Ambitions Aquatic
Career Fair in affiliation with DEMA Show. A means for students to learn more about
the opportunities affiliated with the marine environment and diving, the
Fair features hands-on exhibits, industry affiliated speakers, the
opportunity to try diving with DEMA's Be A Diver Pool Tour and more!
»Educators Complete the Fair Participation Request Form for a future DEMA Show Fair
»DEMA Members Complete the Career Fair Volunteer Form for a future DEMA Show Fair
- Create a New Dive Site with Ships 2 Reefs: Retired vessels can be given new
life as artificial reefs. Once cleaned, vessels can be "diver-ized” (made easily
accessible to divers) and purposefully sunk as artificial reefs. These projects
are economically beneficial to the local community, environmentally responsible
and an enhancement to local diving opportunities. DEMA can help by providing
information and networking opportunities for those interested in such projects.