|Diver Acquisition & Retention|
Bringing in new customers is a necessary component of growing your business and it's not always easy. The good news is DEMA can help! As a DEMA Member you have access to demographic data and analysis tools that would cost you tens of thousands of dollars to procure on your own.
Consumer Demographic & Analysis Support: Members have access to FREE potential customer location intelligence and demographic support. Find new customers and ways to reach them effectively and inexpensively. Let DEMA help you find the customers that want to:
DEMA Members Submit a Request for Information Now
Non-Members Review an Example Neighborhood Brief
Targeted Prospect Lists: With DEMA's customer location and demographic support you can::
*Target customers based on DEMA’s Be A Diver Campaign marketing research.
**Addresses are available to DEMA Members only for a nominal fee.
Capture New Leads at a Be A Diver Pool Tour Event: The Industry’s premiere traveling diving experience program! New divers are able to experience the sensation of diving in a safe and controlled environment staffed by YOUR employees. In other words, you are part of their first diving experience and have a prime opportunity to develop a long lasting relationship with them.To have your store participate, learn moreabout the Be A Diver Pool Tour and then fill out the Participation Form.
Generate Interest in Youth with a Deep Ambitions Aquatic Career Fair: Realizing that encouraging young people to get involved in diving is vital to the future of the industry, its business and the marine environment, DEMA has created the Deep Ambitions Aquatic Career Fair. A means for students to learn more about the opportunities affiliated with the marine environment and diving, the Fair will feature hands-on exhibits, industry affiliated speakers, the opportunity to try diving with DEMA's Scuba Tour andmore!
DEMA will also host www.divingcareers.org as a source for those interested in exploring their aquatic career options in greater depth.
For more information on planning a career fair of your own contact Nicole Russell at firstname.lastname@example.org (858) 616-6408 x108.
FREE Be A Diver Promotional Tools
Professionally designed and customizable printed marketing pieces
Ready-to-use or fully customizable radio, and TV ads
Promotional, Direct Mail and Cable Advertising Buying Guides to support your marketing plan
A priority listing on www.BeADiver.com. (Available to Member Retailers and Resorts)
Research – Access to Industry and Consumer research reports
Database Marketing – Access to Industry, Membership and Consumer databases
Inflatable Diver – Access to the inflatable "Blow Up Diver” for your event
Guide to PR–A helpful guide to help you effectively manage your PR
Conduct a Treasure Challenge Using DiveCaching: This real-life, underwater treasure hunt is a great activity to keep current divers active in the sport and with DEMA, promoting DiveCaching is easy! DEMA provides members with everything you need to get your promotions started; tutorials & guides, marketing information, promotional images, video and more!
Create a New Dive Site with Ships 2 Reefs: Retired vessels can be given new
life as artificial reefs. Once cleaned, vessels can be "diver-ized” (made easily
accessible to divers) and purposefully sunk as artificial reefs. These projects
are economically beneficial to the local community, environmentally responsible
and an enhancement to local diving opportunities. DEMA can help by providing
information and networking opportunities for those interested in such projects.