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Market Research & Industry Lists

  • DEMA Members have access to research reports to help them define their potential and current customers, including Diving Fast Facts, the Certification Census and the Crossover Activity Participation Study.  When combined with the free-for-Members demographic analysis DEMA Members are empowered to create a targeted campaign that is customized to their location and target customer.
  • DEMA Members have access to the current Member, DEMA Show Attendee and DEMA Show Exhibitor list to help them stay connected and conduct b-to-b marketing in the diving industry.

Educational Guides

  • DEMA offers Members complimentary access to educational guides to help them do better business. Guides include:
    • Merchandising Basics for Retail Dive Stores
    • Direct Mail Guide
    • Guide to PR
    • Cable Television Buying Guide
    • Career Fair Planning Guide
    • DiveCaching Guide

DEMA Show:  THE Annual Trade-Only Event for the Diving Industry

The only international trade-only event for the diving, action water sports and travel industries. Join the thousands of dive industry professionals who gather for DEMA Show each year to buy and demo products and services, learn important business skills and tips, get industry-specific training necessary for the job and network with fellow industry professionals.  DEMA Members have access to exclusive Show benefits including savings on exhibiting and attending and access to exclusive Member lounges. 


Calendar of Events

  • Stay updated on the latest meetings and events from DEMA, including:
    • Be A Diver Pool Tour Stops
    • Board of Directors Meetings
    • DEMA Show Dates and Locations
    • Annual Membership Meeting and Update and more!
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