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Advertising & Marketing Resources
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 DEMA Members have access to a number of advertising resources, design templates, and even customizable commercials! 
Marketing Plan
Need a little guidance on how to create a campaign to acquire new diving customers? Refer to DEMA's FREE Marketing Plan for the help you need!
View Marketing Plan 
» Preferred Listing
Members are able to list their business on (for current professional dive center and destination Members). 
Submit or update your listing »

  Catch the eye of local customers with DEMA's "Blow Up Diver," aka B.U.D. This 10-foot display is a great promotional tool to attract customers and get them in the door and is FREE for Members to use!
Reserve B.U.D. »

Campaign Logos, Commercials & Design Templates
Members are able to use complimentary Be A Diver campaign logos, images, and design templates. These design templates include everything from postcards and self-mailers to web banners and movie slide templates and are customizable to include your business's name and information. Also available to members are TV and radio commercials that can include your business name as well!

Get Started Today!
» First review the
Be A Diver Promotional Guide
» Complete the 
Campaign Logo Use form 
» Review the
Campaign Logo Options & Color Requirements
» Request television ads, radio ads or design templages, by submitting the
Promotional Material Use & Order Form            

Marketing Implementation Support

Ready to start your marketing campaign, but need help with where to start? DEMA can help you!

Direct Mail Guide
Direct mail can be an effective, relatively low-risk method for dive centers to prospect for new customers. When handled correctly, it's more affordable than some mass market advertising and the results can be tracked. This comprehensive guide will take you step by step through your direct mail marketing campaign.(FREE for Members, $35 for non-members)

Order Direct Mail Guide »

Regional Cable Buying Guide
Using a professionally designed television commercial may be new to you, and certainly using the Be A Diver commercial will be. For that reason DEMA has put together this “Buying Guide” to assist in placing the commercial on the correct cable network, during the correct times, and in conjunction with appropriate programming. (FREE for Members, $40 for non-members)

Order Regional Cable Buying Guide

Merchandising Basics for Retail Dive Stores
This guide includes detailed information on basic merchandising presentation methods, fixtures, image producing effects of merchandising and store design elements. (FREE for Members,$25 for non-members)

Order Merchandising Basics for Retails Dive Stores »


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