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2010 Quarter 1 Certification Census
This report consists of the quarter 1 Open Water certified diver count for 2010 (for the US only), compiled from PADI, SDI and SSI Certified Diver Files.
Current DEMA Members can view the state by state details by clicking here and navigating down to the Industry Research area.
Not a current DEMA Member - click here to join TODAY!
2009 Quarterly Certification Census Including Totals for 2000-2009
This report consists of a quarterly Open Water certified diver count for 2009 (for the US only), compiled from PADI, SDI and SSI Certified Diver Files and includes totals for 2000-2009 calendar years.
Current DEMA Members can view the state by state details by clicking here and navigating down to the Industry Research area.
Not a current DEMA Member - click here to join TODAY!
Profile of the Most Active Divers - Study 2006
Lifestyle and Demographic Study.
Distribution Study 2000
For DEMA by Leisure Trends: Distribution Study 2000, this report provides a detailed overview of activity in the various segments of the scuba diving industry. Summary figures for each area of the market are included.
Sports Equipment Expenditures in 1999
For NSGA by NPD: This is a report on the number of individuals, seven years of age or older, who participate in each of 26 different sports. Provides estimates on total equipment dollar expenditures for each sport. Reports generated by gender, age, race, education, household income, market size, census regions and frequency of participation.
Sports Participation in 1999
For NSGA by NPD: This is a breakdown of people who participated in scuba and/or snorkeling in 1999. Broken down by age, gender, education, income, race, states and frequency (# of times).
Sports Equipment Expenditures in 1998
For NSGA by NPD; This is a report on the number of individuals, seven years of age or older, who participate in each of 21 different sports. Provides estimates on total equipment dollar expenditures for each sport. Reports generated by gender, age, race, education, household income, market size, census regions and frequency of participation.
Sports Participation in 1998
For DEMA by NPD: This is a breakdown of people who participated in scuba and/or snorkeling. Broken down by age, gender, education, income, regions, states, and frequency (# of times).
Track on Scuba I, 1998
For DEMA by Leisure Trends: This is a detailed report outlining the different segments of the market and their participation in scuba. The report provides information on sources of sports info, internet use, participation in recreation activities, water sport participation, attitudes about water activities and demographics for the following market segments: Aware segments: participants, disenchanted, potential and neglected Unawares: barren and neglected.
Track on Scuba II, 1998
For DEMA by Leisure Trends: This is the 2nd edition of the Track on Scuba Diving Report
Sports Equipment Expenditures in 1997
For NSGA by NPD; This is a report on the number of individuals, seven years of age or older, who participate in each of 21 different sports. Provides estimates on total equipment dollar expenditures for each sport. Reports generated by gender, age, race, education, household income, market size, census regions and frequency of participation.
Sports Participation in 1997, Part 1 of 2
Sports Participation in 1997, Part 2 of 2
For NSGA by NPD: This measures the number of individuals, seven years of age or older, who have participated in each of 29 different sports within the previous year. Broken down by gender, age, education, income, region and race.
Sports Participation in 1996
For DEMA by NPD: This is a breakdown of people who participated in scuba and/or snorkeling and equipment expenditures (amount of money only) in 1996. Broken down by age, gender, education, income, race, regions, states, and frequency (# of times). Also provides correlation tables providing what other sports those people surveyed participated in.
Manufacturers Econometric Business Index
For information about this exclusive DEMA Member Program contact us at mebi@dema.org.
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