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Retailer Resources, Support & Education
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Email Marketing: How to improve deliverability 0 T. Ingram What are you doing to improve delivery of your email marketing pieces?  Some good information here from Marketing Sherpa.  http://www.marketingsherpa.com/article/chart/email-marketing-deliverability
by T. Ingram
Tuesday, December 23, 2014
How digital is transforming retail - interview with the president of eBay 0 T. Ingram We have known for years that retailers must have an online presence.  Here the president of eBay discusses how digital is transforming retail even more today than just a few months ago.http://www.mckinsey.com/insights/consumer_and_retail/how_digital_is_transforming_retail_the_view_from_ebay?cid=DigitalEdge-eml-alt-mip-mck-oth-1407People want to be entertained, and retail should not just be utilitarian. Is your store an "experience?" 
by T. Ingram
Thursday, July 31, 2014
Tablet use in the retail dive center 0 T. Ingram According to this paper, retailers in all kinds of businesses are now using tablets to enhance the in-store experience for their customers.  Are you providing your customers with the opportunity to use a tablet in your retail dive store now?  If so, what brand?  What apps?  How does it help your sales or the customer's experience?** PLEASE NOTE: You MUST be signed in for comment box to appear below. **CLICK HERE TO SIGN IN & COMMENT NOW
by T. Ingram
Tuesday, July 8, 2014
Ideas for diver acquisition 0 R. Reimers The growth of our Industry depends on new divers discovering and committing to the sport. What methods and ideas have you found to be successful in acquiring new customers in your local community?Do you have specific ideas, tips or secrets for how to reach a youthful market?What about reaching those who fall into the "Baby Boomer" generation? ** PLEASE NOTE: You MUST be signed in for comment box to appear below. **CLICK HERE TO SIGN IN & COMMENT NOW! 
by R. Reimers
Monday, June 23, 2014
What resources & data could help retailers? 0 R. Reimers As part of the Board’s commitment to making immediate changes to the Association, the Board has created a Retailer Resource & Support Committee. What sorts of resources and data should this committee focus on making available to DEMA Member Retailers?** PLEASE NOTE: You MUST be signed in for comment box to appear below. **CLICK HERE TO SIGN IN & COMMENT NOW! 
by R. Reimers
Monday, June 23, 2014
Ideas for local promotional activities 0 R. Reimers Keeping divers active is imperative to the growth of the diving industry. What are some of the fun promotional activities or dive clubs activities you offer for your local divers?** PLEASE NOTE: You MUST be signed in for comment box to appear below. **CLICK HERE TO SIGN IN & COMMENT NOW! 
by R. Reimers
Monday, June 23, 2014

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