The Diving Equipment & Marketing Association is a non-profit membership-based association created to help businesses in the Scuba Diving and Action Water Sports industries. DEMA is widely known for DEMA Show, the annual trade show it produces, however DEMA is involved in MANY other activities focused at helping the industry. Information about each activity can be found by clicking on the links below.

CURRENT DEMA NEWS:

NEW!  Promotional Guide for DEMA's Be A Diver Customer Acquisition Campaign
NOW AVAILABLE
  5/12/2008

Florida House and Senate Pass First Ships to Reefs Bill 5/2/2008

Click here for more DEMA News


DEMA PROGRAM HIGHLIGHTS

DEMA's NEW "Be A Diver" CAMPAIGN

Now's the time:  DEMA's Be A Diver print and television ads are currently running and the diving season is upon us ... join now!!  Click here for details.

Members:  Click here to order your Customizable Marketing Templates NOW!

Be A Diver Merchandise:  Click here to enter DEMA's Online Store and Purchase Customized Be A Diver Merchandise.



Click Play to Preview the Be A Diver Commercial:


View the campaign website at www.BeADiver.com.

BE A DIVER POOL TOUR
Visit www.BeADiverPool.com for more information.

SHIPS 2 REEFS PROGRAM (S2R):
Visit www.ships2reefs.com for more information.

DEMA SHOW 2008
Visit www.DEMAShow.com for details!
Click here for future DEMA Show Dates & Locations

DEEP AMBITIONS AQUATIC CAREER FAIR:
Click here to find out more about DEMA's new youth-based program.

Deep Ambition Aquatic Career Fair Logo

ATTENTION DEMA MEMBERS: Use DEMA's BUD
to attract BUYERS to YOUR event!

DEMA's 10' Blow Up Diver (BUD) comes as a complete system and is available for use by DEMA Members, based upon availability, for the cost of shipping!

Click here to access the online reservation form.

CORE (Council on Retail Excellence)
 
Congratulations to the 2007 Excellence in Retailing Award Recipients!  Click here for more information.

INDUSTRY RESEARCH:
Access our complete research library by clicking here. DEMA currently conducts the Certification Census and Manufacturer's Econometric Business Index (MEBI).

LEGISLATIVE ACTIVITIES:
Click here to find out about DEMA's recent
legislative efforts.