DEMA

The Diving Equipment & Marketing Association is a non-profit membership-based association created to help businesses in the Scuba Diving and Action Water Sports industries. DEMA is widely known for DEMA Show, the annual trade show it produces, however DEMA is involved in MANY other activities focused at helping the industry. Information about each activity can be found by clicking on the links below.

CURRENT DEMA NEWS NEW!! JOIN US FOR A DEMA MEMBER UPDATE AT BTS
Also Included: Disneynature's "Oceans" and DEMA's Co-op Advertising Program Offer Unique Opportunity for Retailers ONLINE VOTING FOR VACANT A2 BOARD SEAT SPECIAL ELECTION NOW OPEN
Current DEMA Member Voting Delegates Can Vote Online NOW Until 5:00 pm Pacific Time on April 12, 2010 CLICK HERE TO VOTE ONLINE NOW Click here for details on the election and slate of candidates. Click here to access candidate bio's and position statements directly.

DEMAIL 3/10: 2010 CO-OP PROGRAM MAKES THOUSANDS AVAILABLE TO RETAILERS
Also Included: Cable Television Ad Buying Guide Available

CLICK HERE TO ACCESS THE 2009 DEMA ANNUAL ACTIVITY REPORT Click here for more News


FOLLOW DEMA SHOW ON TWITTER	JOIN DEMA SHOW ON FACEBOOK

DEMA PROGRAM HIGHLIGHTS

DEMA's "Be A Diver" CAMPAIGN

"I want to thank you and DEMA for the co-op money to help fund our TV advertising campaign. We received a lot of positive customer feedback from the commercial. There is no doubt that this advertising helped turn around a season that was starting out bleak. Our instruction was down 45% at the end of May year-to-year. By the end of August, we had recovered to only a 20% drop in instruction. The commercial also helped increase our shop's professionalism perceived by existing customers and potential customers alike. Everyone wants to dive with a winner.

Thanks, Paul Gregory, Co-Owner, Aquatic Safaris"

Just wanted to let you know that we had 4 or so folks come in the Garland store and at least one here in Carrollton because of the ad running during shark week. Great ad by the way.

Patti Stewart, General Manager, International Scuba

We have had the "Be A Diver" commercial running for five days and we have already had two people come in and pay for their open water class and buy mask, fin, and snorkel. Considering this ad is going to be running for another couple weeks it will be more than worth it for what we put in to it.

Thanks DEMA! Paul Faulstich, Grove Scuba

FREE Campaign advertising tools and geo-location software can help you grow your business ... join now!! Click here for details.

Members: Click here to order your Customizable Marketing Templates NOW!

Be A Diver Merchandise: Click here to enter DEMA's Online Store and Purchase Customized Be A Diver Merchandise.

Click Play to Preview the Be A Diver Commercial:

View the campaign website at www.BeADiver.com.

DEMA SHOW
Visit www.DEMAShow.com for details!
Click here for future DEMA Show dates and locations.

BE A DIVER POOL TOUR
Visit www.BeADiverPool.com for more information.

ATTENTION DEMA MEMBERS: Use DEMA's BUD
to attract BUYERS to YOUR event!

DEMA's 10' Blow Up Diver (BUD) comes as a complete system and is available for use by DEMA Members, based upon availability, for the cost of shipping!

Click here to access the online reservation form.

CORE (Council on Retail Excellence)

Click here for more information.

INDUSTRY RESEARCH:
Access our complete research library by clicking here. DEMA currently conducts the Certification Census and Manufacturer's Econometric Business Index (MEBI).

SHIPS 2 REEFS PROGRAM (S2R):
Visit www.ships2reefs.com for more information.

LEGISLATIVE ACTIVITIES:
Click here to find out about DEMA's recent
legislative efforts.