In May of 2013, the DEMA Show Committee met to discuss changes that
could be implemented to enhance business for DEMA Members at the
trade-only DEMA Show 2014. The Committee discussed how a number of
different policy changes could help Members increase their own business
transactions and improve the time they spend at the Show as dive
industry buyers and influencers. The changes agreed upon are expected to
create an improved Show experience for Exhibitors and Attendees alike.
Confirmed changes for DEMA Show 2014 include:
Recognition of DEMA Membership level in determining the number of Exhibitor Badges allotted per 10x10 Exhibit space.
To make sure that legitimate and qualified Attendees are served
during the limited Show schedule the Board has voted to tightly manage
the number of badges allotted for each exhibit space and create a
sliding scale based upon DEMA Member Level.
Exhibitor and Attendee Badge Reprints Members have asked DEMA to continue to improve the registration
process to prevent unqualified consumers (non-trade) from obtaining
badges which allow them to slip on to the trade show floor. To improve
this process, the Board has voted to implement a badge reprint fee and
tighten the badge distribution process to be certain that fewer badges
are being lost, distributed to those other than the person indicated on
the badge or never being distributed to all registered staff members,
thus leaving some registered individuals needing a reprint of a badge
they were never given. The Board has voted to implement a $25 reprint
fee for DEMA Show badges. DEMA staff has developed a method of properly
recording badge distribution to determine if a badge has actually been
picked up to avoid unfairly charging for reprints. DEMA will continue to
check ID’s in order to distribute a reprinted badge.
Manufacturers Representatives will become a part of the attendee registration system in 2014. In consideration of paying DEMA Show Attendees, the DEMA Board
has discussed and acknowledged that in general, legitimate Manufacturers
Reps are able to obtain an Exhibitor’s badge from at least one of the
companies they are representing. The Board has voted to include
Manufacturers Reps in the normal diving professional registration
process, requiring registration in the same manner as other business
Attendees for DEMA Show beginning in 2014. Manufacturers Reps can elect
to receive a badge from one of their affiliated Exhibitors or register
and pay as all professional Attendees.