DEMA’s Be A Diver Pool Introduces Scuba Diving to Wounded Warriors at Adaptive Watersports Festival
Monday, July 27, 2015
Posted by: Rachelle Reimers
**Pool Earns National and Local Broadcast Coverage that Reaches Over 1.8 Million Viewers**
The Be A Diver Pool made a special stop in Breezy Point, New York from July 10th to 11th to participate in the Adaptive Watersports Festival. Big Wave Dave and the Be A Diver Pool teamed up with the Wounded Warrior Project (WWP) for the 11th annual event to help veterans injured while serving participate in a variety of activities including scuba diving.
The Be A Diver Pool helped generate strong media coverage for the event and was spotlighted on Fox 5 New York evening news and Fox News Channel’s National Program Fox and Friends. Fox 5 News reporter Jodi Goldberg, interviewed Wounded Warriors at the Pool about how scuba diving has helped them cope with their injuries. Pool Tour Coordinator, “Big Wave Dave,” was also interviewed to discuss the benefits of Warriors completing their scuba certification. Footage of the Warriors in the Be A Diver Pool was highlighted throughout the Fox and Friends news segment on the Festival. These media placements were seen by an audience of approximately 1,849,102 viewers. To view both placements click here.
“Working with the Wounded Warrior Project helps DEMA demonstrate that scuba diving is a sport that people of any age or physical condition can enjoy,” commented Dave. No matter what your physical challenges are, you’re as able as an able bodied diver.”
DEMA Member Retailers B.A.D. Scuba, Blue Water Divers, Ski & Scuba Connection and Handicapped Scuba Association International participated in the event to help veterans complete their try diving experience.
The Pool also made a stop in Pittsburgh the weekend of July 17th and exhibited at the Pittsburgh Zoo & PPG Aquarium. Scuba Diving was highlighted as one of the top activities to try for attendees and was featured on Pittsburgh’s KDKA-CBS evening news. The segment reached an audience of 199,984 viewers.
The Be A Diver Pool tour has six confirmed stops remaining in 2015 and will be exhibiting at the Loveland Living Planet Aquarium, Denver Downtown Aquarium, Fall Fun Rally, Houston Downtown Aquarium, Riverfest and the Fort Meyer’s Boat Show. For more information visit www.beadiver.com.
Making stops throughout the year at various consumer-oriented travel, outdoor activity and adventure shows, the Be A Diver Pool gives anyone 10 years old and up the opportunity to discover the fun and exciting sport of scuba diving for FREE in the comfort of a large, tropically warm pool. Event attendees are also able to test out some of the latest scuba equipment, and learn why Bonaire is known as one of the top scuba diving destinations in the world.