**DEMA’s Latest PSA Provides Important Safety Reminders to Increase Diver Safety during California’s Upcoming Lobster Season**
California’s 2015/2016 Spiny Lobster Season begins on October 3rd, 2015. With the season less than two months away, DEMA has released a new California Spiny Lobster Season Public Service Announcement (PSA) in an effort to increase diver safety and prepare divers in advance of the 2015/2016 season. The new PSA is part of DEMA’s ongoing efforts to encourage divers to refresh their training and maintain their equipment prior to getting back in the water. DEMA Members are encouraged to share the PSA with their customers and community to spread this important and timely message.
The PSA is available in English and Spanish, as well as in 30-second and 15-second formats. The English version featuresMiss Scuba International '14-'15 and TV Reporter, Tabitha Lipkin. The Spanish version of the PSA features Emmy award-winning journalist and bilingual reporter,Yanula Ramirez. All four versions of the PSA can be viewed online here.
In addition to the newly released PSAs, DEMA’s California Spiny Lobster Season poster is available to be viewed, shared and downloaded to encourage safe diving. DEMA Members are asked to print the California Spiny Lobster Season poster and display it in the store, distribute it to their customers, and share it electronically, along with the new PSA, with their own online community. The new PSA and poster will be promoted via DEMA, Be A Diver and DiveCaching Twitter & Facebook pages for the remainder of the summer, as well as on social media sites of affiliated organizations. DEMA is also providing copies of the PSA to select television stations in key markets to encourage divers to refresh their training and maintain their equipment prior to start of the season.