A New Consumer Marketing Campaign is Taking Shape - Now is the Time to Collaborate with Us and the Industry to Help Grow Diving with Go Dive Now!
DEMA is focusing on industry growth by developing and executing a consumer marketing campaign that will drive participation in our sport. We aim to utilize the industry research that has been achieved to target the audiences that will be most likely to fully engage in diving. This is a collaborative effort amongst industry stakeholders and we need YOUR HELP in collecting media files (photo and video files) that can be used in this multi-faceted advertising and social media marketing campaign.To have your materials considered for the first round of creative please submit your files by March 21, 2016.
GoDiveNow is DEMA's new consumer marketing campaign and we need your valuable input! Join us on April 3rd at Beneath the Sea to learn more about this program that is being developed with the help of multiple training organizations, manufacturers and travel providers, and how we can work together to reach more new customers. Join DEMA Executive Director Tom Ingram and contribute your ideas!