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(Scuba Store Name) Chosen To Present Its Retail Practices in a DEMA Sponsored Retail Leadership Conference


(Scuba Store Name) was recently chosen by several leading suppliers from within the diving industry to present an overview of their retail practices in a 2004 Retailer Leadership Conference sponsored by The Diving Equipment and Marketing Association (DEMA). The following, from DEMA, describes why (Scuba Store Name) was asked to participate in this important conference:

Leading suppliers identified a number of practices common to successful retail companies.  Stores asked to participate in the DEMA Retail Leadership Conference consistently have:


-                  Strong business skills in planning, finance, marketing and customer service

-                  Professionally merchandised stores

-                  Extensive training for instructors, sales people and staff

-                  Equipment orientation and purchase as part of the new diver education process

-                  High ratio of continuing education after open water certification

-                  Strong promotion of local diving in addition to dive travel

-                  A solid and consistent plan to utilize the internet for promotion and acquisition of customers (This does not mean the retailer must sell equipment online.)

-                  Prosperity, even during difficult economic times

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |