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Spotlight - Irikonji Dive Gear
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 DEMA Member Spotlight 
 

Irikonji Dive Gear

Proud DEMA Member since 2012 
2637 E. Atlantic Blvd #13333
Pompano Beach, FL 33062
 
Tel: 954-601-5082
ik@irikonji.com
www.irikonji.com


 

About You and Irikonji Dive Gear

My name: 
Justin Smith
 
My job function in the company:
CEO
 
Years in business:
1 year
 
About Irikonji Dive Gear:
Irikonji Dive Gear designs and manufactures very high-quality and innovative dive equipment. We focus on one product at a time, because that's how you get a world-class and category re-defining product. That product for us right now is Irikonji Dive Shorts.
 
Business mission/values:
We're divers, so we've got more of a "bespoke" business model where we focus on doing what we're passionate about. We're primarily interested in diving, conservation and designing and building things that make diving and conservation more fun. At the same time we're highly focused on supporting our retailers and customers, which is easy because they're divers too.
 

 
About You, "The Professional"...

How I was introduced to the professional diving industry:
My father-in-law helped introduce me to the professional dive industry; he's huge into cave diving and rebreathers.
 
What I like best about my job:
Diving and hanging out with people that own dive shops and ops. They are pretty awesome.
 
Words of wisdom for those starting their career in the diving industry:
Wearing Irikonji Dive Shorts will make you successful beyond your wildest dreams.
 
Best way to keep a competitive edge:
Innovation.
 
Mentor:
Steve Zissou.
 
 

About You, "The Person"...

Something you'd find on my bucket list:
Diving unexplored islands in the South Pacific while wearing Irikonji Dive Shorts. 

How I like to spend my free time:
Diving with my wife in the tropics, then having a drink with an umbrella in it. Then sailing. All while wearing Irikonji Dive Shorts. 

Something people would be surprised to learn about me:
I have no tattoos. 

 
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