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About You and Force-E...
My job function in the company:
Founder & CEO
Years in business:
Over 30 years
Force-E represents who we are. We're a group of people (staff, customers, suppliers) with a common goal. "A Force". Our goal is excellence in diving.
Goal(s) for 2013:
Move to a new location in Boca Raton with double the sq. footage and much more parking. Redesign our Riviera Beach location and add 1000 sq. ft.
Greatest achievement in 2012:
Move our Pompano Beach Location to Federal Hwy and increase the size to 7000 + sq.ft.
About You, "The Professional"...
What I find most rewarding about my job:
Watching and mentoring our team to become important contributors in diving.
What I am most proud of (professionally):
Changed the way people learn to dive and making it more accessible. Bringing our company back from financial disaster after we contracted to sell it in 1993. Cathy and I came back in '96 and brought it back and paid all our suppliers and landlords every dime owed. It took 15 years.
Greatest piece of business advice I ever received:
Do what you love and never give up - never give up - never, never give up.
Where I see myself and/or business in 5 years:
I'll be 76 in five years. I might start thinking about retirement.
About You, "The Person"...
Favorite place to dive:
My favorite place is where I am at the time. Cathy and I took a sabbatical, we thought we were retired, in 1994. We sailed the entire Caribbean and loved every inch of it. We live in Florida and love diving here.
Most memorable dive experience:
Diving a mile offshore of Delray Beach in 1962. The small boat was anchored. When we surfaced we were about 100' down current from the tag line. We couldn't reach it. Swam to shore. Walked south. Missed it again. Swam to shore walked further south swam out and barley caught it.
The sweetness of cheapness is not long remembered. Original.
Something people would be surprised to learn about me:
It was my wife's, courage and faith that got me through the tough times.