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DEMA Member Benefits

Save $50 on 2017 DEMA Membership through 3/31

with promo code 2017JOINDEMA

Savings, Services, Resources & Events

  • Generate new customer leads with the Go Dive Now Pool Tour.  Participating Members gain access to try-diving participants and receive pre, during and post-event exposure from DEMA.
  • Market effectively and inexpensively to new and current customers using the professionally produced and fully-customizable Go Dive Now Marketing campaign advertising templates and logos.  The Go Dive Now Campaign templates provide you with the tools to create a quick and effective campaign.
  • Utilize campaign research as a guide to maximize the success of your unique campaign.
  • Get new customer leads by enhancing your Free Member listing in the Professional Dive Center & Destination locator on DEMA's consumer website,  
  • Keep your customers diving with a real-life treasure hunt.  Use DEMA's Treasure Challenge resources and tips to create your very own Treasure Challenge.
  • Give new life to a retired vessel and new reason for your customers to dive by participating in a local Ships2Reefs project.  DEMA Members have access to the DEMA Ships2Reefs booth at DEMA Show as well as research and resources that can help you get your project started.
Business & Travel Savings
DEMA Members save money with exclusive savings on travel and business resources alike. From special member-priced e-mail marketing services and credit card processing rates to freight savings and discounted car rentals.  DEMA can help your business save!

Consumer Demographic & Analysis Support
Access FREE potential customer location intelligence and demographics to help you find new customers and the best ways to reach them effectively and inexpensively. Information available for US street addresses only.

Legislative & Environmental Advocacy
DEMA monitors legislative activity around the country via member representation in Florida, California and Hawaii and through local associations of dive operators. DEMA lends assistance where needed, especially when legislation could set precedents that impact the overall industry.

Disaster Assistance
DEMA will provide assistance to the victims of catastrophic storms and other occurrences when DEMA's Members Helping Members Disaster Assistance Program is activated.  The Program helps build a bridge of assistance during critical times for those affected by disasters while permanent aid is being requested from the appropriate government, private or public agencies.

Market Research & Industry Lists
DEMA Members have access to research reports to help them define their potential and current customers, including Diving Fast Facts, the Certification Census and the Crossover Activity Participation Study.  When combined with the free-for-Members demographic analysis DEMA Members are empowered to create a targeted campaign that is customized to their location and target customer.

Educational Guides
DEMA offers Members complimentary access to educational guides to help them do better business. Guides include:

  • Merchandising Basics for Retail Dive Stores
  • Direct Mail Guide
  • Guide to PR
  • Cable Television Buying Guide
  • Career Fair Planning Guide
  • DiveCaching Guide

DEMA Show:  THE Annual Trade-Only Event for the Diving Industry

The only international trade-only event for the diving, action water sports and travel industries. Join the thousands of dive industry professionals who gather for DEMA Show each year to buy and demo products and services, learn important business skills and tips, get industry-specific training necessary for the job and network with fellow industry professionals.  DEMA Members have access to exclusive Show benefits including savings on exhibiting and attending and access to exclusive Member lounges. 

Calendar of Events
  • Stay updated on the latest meetings and events from DEMA, including:
    • Go Dive Now Pool Tour Stops
    • Board of Directors Meetings
    • DEMA Show Dates and Locations
    • Annual Membership Meeting and Update and more!

Terms, Levels, Limits & Dues


Category A1-A5
Level 1 (Silver)

Category A1-A5
Level 2 (Gold)
Category A1-A5
Level 3 (Platinum)

Category B
Associate Member
  • Designated Voting Power
1 Vote
5 Votes
25 Votes
Not Eligible
  • Net Square Feet (NSF) of DEMA Show Exhibit Space Allowed at Member Rates
200 NSF*
600 NSF*
Unlimited NSF*
200 NSF*
  • Number of Complimentary DEMA Show Exhibitor Badges Provided per 100 NSF of Exhibit Space
4 Exhibitor Badges**
5 Exhibitor Badges**
6 Exhibitor Badges**
4 Exhibitor Badges**
  • New Member Processing Fee
  • Annual Dues Amount
US$200 US$525 US$2525 US$200
*The non-member exhibit space rate will be charged for all exhibit spaces contracted for in excess of the qualifying membership level limits as outlined above.
**All Exhibitor Badges requested over this complimentary allotment will be charged at the standard Exhibitor Badge Rate as published on the Exhibitor Registration Form



DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |