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About You and Polar Pro...
My job function in the company:
Polar Pro is a leading manufacturer of accessories designed to improve the GoPro® filming experience. The company, which was founded in October 2011 at the University of California, Santa Barbara (UCSB) with the creation of a small polarized filter, is the brainchild of founders and avid sports enthusiasts Jeff Overall and Austen Butler. In 2012, the company introduced its snap-on filter series to allow users with a GoPro camera to quickly attach and remove a filter. This revolutionary design has helped the company experience explosive growth, opening the door to distribution in over 300 locations nationwide. With a dynamic team of young, innovative employees ranging from professional snowboarders, talented surfers, avid divers, and adrenaline seeking skydivers, Polar Pro is constantly filming (over 100 days/year), testing and researching new ways of capturing the best videos in any environment or activity. For more information, visit www.polarprofilters.com, www.facebook.com/polarpro or https://twitter.com/GoPolarPro.
What is your organization doing to shape the future of the diving community?
The GoPro® cameras have really enabled divers of all levels to capture amazing underwater photos and video. Not long ago capturing vivid underwater images required very expensive camera setups. Polar Pro aims to offer products to help divers capture the best underwater images possible. We listen very closely to our customers, and with each product release we improve and answer to their needs. We plan to continue to offer products to enhance the filming experience while diving.
Where I see the business in 5 years:
The culture of Polar Pro is built on innovation. Since the success of our filter lines, we have begun branching outside of the filter space. We now offer an array of premium accessories for the GoPro® cameras, including the addition of microphones and mounts. We are continuing to expand the brand, and over the next few years we plan to offer products for other camera systems.