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Welcome to DEMA's online store! Please contact us at info@dema.org with questions.
Once your order is complete we will contact you to confirm sizes, colors, logo choices, taxes and shipping options/charges.
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Featured Items
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Cable Television Buying Guide
A Guide to Purchasing Cable Television Advertising: $0 for DEMA Members $40 for Non-Members
Using a professionally designed television commercial may be new to you, and certainly using the Be A Diver commercial will be. For that reason DEMA has put together this “Buying Guide” to assist in placing the commercial on the correct cable network, during the correct times, and in conjunction with appropriate programming.
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Direct Mail Guide
A Guide to Using Direct Mail to Prospect for Customers: $0 for DEMA Members $35 for Non-Members
Direct mail can be an effective, relatively low-risk method for dive centers to prospect for new customers. When handled correctly, it's more affordable than some mass market advertising and the results can be tracked. This comprehensive guide will take you step by step through your direct mail marketing campaign.
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Merchandising Basics for Retail Dive Stores
A Guide to Basic Merchandising for Better Sales: $0 for DEMA Members $25 for Non-Members
This guide includes detailed information on basic merchandising presenation methods, fixtures, image producing effects of merchandising and store design elements.
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