About the DEMA Rewards Program

How Can My Business Participate in the DEMA Rewards Program?

There are four steps:

1. Renew your Membership with (or join) DEMA
2. Participate in the available professional opportunities!
3. Earn points for engagement and participation
4. Redeem the points to benefit your business

1. Membership

To participate in the DEMA Rewards Program your company must be a current DEMA Member. Renew your DEMA Membership for the calendar/Membership year or become a DEMA Member at the category and level appropriate to your business. The rewards period is for the same calendar year and membership level as the points were earned, until June 30 of the following calendar year.

⭐ Click here to learn more about the benefits of being a DEMA Member.

2. Participate in DEMA’s Professional Opportunities

Participate in any of DEMA’s professional opportunities available as a volunteer, and as a business member. This includes all the items listed below, such as serving on committees, downloading, and using industry resources, participating in DEMA’s research, helping DEMA advocate for the diving industry, exhibiting, or attending DEMA Show, and so much more! For each activity you can earn DEMA Rewards Points.

DEMA Rewards points are company-based. Any employee or individual appearing in DEMA’s database for your DEMA Member Company can help earn reward points. Your DEMA voting delegate can provide the employee/owner’s name, contact information (email/phone) and DEMA will be able to link activities to the Member record.  BONUS: Providing contact information for a second employee/owner earns DEMA Reward points!

Exhibiting

• Exhibiting at DEMA Show
• Stay in DEMA Block Hotel
• Sponsoring at DEMA Show
• Speaking at in-person DEMA Show (Exhibitor Sponsored Seminars)
• Attending Member Meeting

Attending

• Attending DEMA Show
• Stay in DEMA Block Hotel
• Attending in-person DEMA Sponsored Education
• Registering more than one staff/employee/owner
• Attending Member Meeting

Volunteering

• Board Service
• Committee or Task Force Service
• Micro-volunteering service

Association Participation

• Public Policy (e.g., outreach to lawmakers, commenting in person, participating in legislative meetups etc.)
• Association research contributions (e.g., certification census, diver behavioral study, manufacturing studies, other)
• Voting in DEMA Elections and Awards
• Contributing information to DEMA’s surveys and other activities (must identify company to earn these points)

Membership – Note: Must be a DEMA Member to participate in the Rewards Program

• Early annual renewal – must renew or join by March 31
• Using DEMA’s benefits – such as DEMA’s industry research or other items
• Provide DEMA with contact information (email, phone, other information) for an alternate employee/voting delegate (submit at least two contacts).

3. Earn DEMA Rewards Points

Any DEMA Member company can earn up to 100 total DEMA Rewards points for the calendar/membership year.  You can earn points right away for some activities (e.g., membership renewal or voting), while other activities may be valued higher and require additional time and effort to complete (e.g., Committee and Board service). When points are earned, DEMA inputs them to your Membership record so that you can redeem them. All points must be redeemed by June 30 of the following calendar year (company must be a current member at the time of redemption). After June 30th of the following calendar year the Rewards Points expire.

When are Rewards Points Earned?

Points can be accumulated from one year to the next, but Rewards points are awarded on a first-in, first-out basis for each of the activities listed. Points earned in the first year must be redeemed by June 30th of the following year. Point-to-US-Dollar conversion is based on the membership level at the time the points were earned. As Rewards points are redeemed, the total will be reduced starting with the first points earned. Members must earn a minimum of 20 rewards points before points can be converted to the equivalent of dollar value and redeemed.

4. Redeeming DEMA Rewards Points

Once your company earns a minimum of 20 DEMA Rewards Points, you can begin to redeem them. Points have no “real” cash value and cannot be exchanged for cash, but can be redeemed for membership, services, and products at the following points-to-US-dollars conversion rate, based on your company’s membership level when the points were earned:

• Platinum Level – 5 US Dollars per Reward Point
• Gold Level – 3 US Dollars per Reward Point
• Silver Level - 1 US Dollar per Reward Point

With 100 points available, the maximum redeemable DEMA Rewards value in a calendar/Membership year is $500 US for Platinum Members, $300 US for Gold Members, and $100 US for Silver Members. The points can only be redeemed with DEMA, have no real cash value, and cannot be transferred.

DEMA Rewards points must be redeemed by June 30 of the following calendar year (company must be a current member at the time of redemption). After June 30^th of the following calendar year the Rewards Points expire.

Eligible Items: Once the minimum of 20 Rewards points has been reached, DEMA Rewards Points can be redeemed for the following items. The value available for the Member to use is dependent on the Membership level when Rewards are earned, and the number of Rewards points accumulated.

• DEMA Show or other DEMA event registration for member’s employees and staff (Seminar Registration and Exhibits Only Registration are eligible at the current price).
• Advertisement on DEMA Show App or DEMA Show website at current pricing.
• Email advertising connected to DEMAIL, Public Policy Newsletter, DEMA Show at current pricing.
• Seniority Space Selection Points at current pricing. (Up to a maximum of two Seniority Space Selection Points per year.)
• DEMA Membership renewal at current pricing.
• Drink tickets at DEMA events at current pricing.
• Sponsorship of Association events and activities (e.g.: research reports, online education, etc) at current pricing.
• Add-on DEMA Show exhibit space – must already be DEMA Show exhibitor to participate, and pricing is based on membership level, at current Member pricing, per DEMA Show Rules.
• Exhibitor Sponsored Seminar Hours at current pricing.
• New Product Showcase entry at current pricing.
• Customized Go Dive Now video ad for Member at current pricing.
• DEMA Store Apparel and Merchandise at current pricing.
• DEMA Award Party Tickets at current pricing.

DEMA members wishing to redeem their Rewards for items of value greater than their available points, may use their points and make up the difference in cash purchases.

Click Here to Submit a Request to Redeem Your Points

Questions? Contact DEMA at info@dema.org or (858) 616-6408.