My business is just now in the formation stages and I have been working hard to compile some sort of data around the total number of participants in the sport worldwide. In today's ever smaller world a company has the opportunity for global reach and to maximize that opportunity they need to move quickly-but where to focus the effort and hard resources.
I would really like to see a chart that breaks out certifications for all participating agencies in all geographic areas of the world. I would then like to be able to drill that data down to a top line demographic look by percentages. A minimum of ten years of certification data would be fantastic. I am especially interested in the ACTIVE to EXTREMELY ACTIVE members of the scuba diving community at large.
What little scraps I have been able to find on my own with search engines has been pathetic and the data ranges show a huge fluctuation due to the way the numbers are estimated. I believe there is upside potential for the SCUBA industry but we need to know more about who the customers could be and where they are located across the globe.
If anyone out there has any insight that is documented and that they will share please send it to me directly at :