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DEMA Show Timing and Location Survey - Exhibitor Letter
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Dear DEMA Show Exhibitor:


DEMA is conducting basic marketing research to follow up the decision implemented in 2002 to move the DEMA Show to the fall each year.  Keeping in mind that the optimum time for show exhibitors from one segment of the industry can be different from the time that is optimum for your operation, this survey will assist the Board of Directors in decisions regarding the timing of future DEMA Shows.  It will also serve to confirm the specifics of those attending the Show and the timing preferred by each group.


In order to be tallied, the DEMA Show Timing and Location Survey must be completed and submitted to DEMA by 4:00 pm Pacific Standard Time, Wednesday, February 9, 2005.


Purpose and Scope:

This survey is the only DEMA-sponsored diving industry survey conducted within the last 2 years to determine the opinion of exhibiting businesses regarding timing of the DEMA Trade Show, using key personnel as respondents.  DEMA invites all past and current exhibiting companies to respond to this survey.  Please, only one respondent and one survey per business. Only surveys completed after identifying the responder and their company can be tallied.



Responses to this survey will be compiled and reported through DEMA’s various communication vehicles prior to DEMA Show 2005.  Consideration of Show timing will be made by the DEMA Board of Directors using this survey and other required information sources.   Any timing changes suggested by all the information sources will be made for the Show as soon as existing contracts make this possible.

In order to complete the survey you will need to complete the DEMA Identifier section.  If you are a DEMA member please use your member # as your identifier code.  Non-members please fill out the second section as indicated in the survey.

Please paste the following URL in your web browser's address window to begin the survey:

By submitting your completed survey by 4:00 pm, Pacific Standard Time
February 9, 2005 you will be entered into a drawing to win 

If you have any questions please contact us at (858) 616-6408 or Thank you for helping DEMA to be more aware of Exhibitors' needs!



Tom Ingram

Executive Director

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |