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DiveCaching Tookit

CASH IN ON DIVECACHING!


We've Taken the Guess Work Out of Starting a DiveCaching Promotion

 

Promoting DiveCaching is easy!  DEMA has provided the following for members to help you get your promotions started:
  1. Tutorials and Guides:

    If you’re new to DiveCaching or Geocaching view our online tutorials and get more detail with our online guides to help you GET STARTED NOW!  Once you're up to speed share the information with your customers and get them started on their own DiveCaching Adventure!!

  2. Marketing Information & Support:

    DEMA has gathered marketing data to help you decide where to advertise and the messaging to use as well as the expectations of potential DiveCaching customers. You can use DiveCaching to reach your current divers and keep them active or reach out to the Geocaching audience and get them involved in diving through DiveCaching.

    • Read the Member-Only Marketing Information* by clicking here
      *Please note:  Although the “DiveCaching Guide” looks similar, this marketing guide contains additional information on reaching your customer and is NOT the same document!
       
    • Use any of these 17 press release templates  to support your DiveCaching activities. 
       
    • The “12 Months of DiveCaching” calendar gives you examples of 17 different holiday-related events that you can host to promote local diving to your customers. It also includes sample tweets and Facebook posts to help you promote the activities using social media.  
       
  3. Images:

    These images are easy to use and depict local diving and DiveCaching.  They can easily be modified to include your store name and other information on top of the image.  Use these complimentary images to print counter cards, promote DiveCaching on your store's website and include in your print advertising including sales flyers, postcards and other store mailers.

  4. Customizable Video:

    DEMA has created a 30 second video for DEMA members which can be customized for your business with the store’s URL and closing credits. DEMA will customize the video FREE and send it to you for posting on your own websites and social media pages.

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 | info@dema.org