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Membership at Work 8/18: Invest in Your Future with DEMA Show
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  • DEMA Show is FOCUSED on the recreational diving and snorkeling business. Money you invest in DEMA Show is an investment in YOUR business and the entire industry. 
  • Money raised at DEMA Show provides business benefits to you as a DEMA Member, promotes recreational diving, protects access to your favorite dive sites and helps you thrive. DEMA is a non-profit trade association and dollars raised by DEMA are reinvested back into the industry to reach more diving customers for DEMA Members. 
  • If you’re a DEMA member you’ll immediately save money on DEMA Show registration because your membership includes huge discounts to attend the largest dive-focused trade show in the industry! Member exhibitors receive exclusive pricing too, in some cases saving thousands of dollars.
  • Stay connected – DEMA Show is a place where buyers and sellers can come together in a highly social face-to-face marketplace, where you can see new products, receive education and training, see old friends and make plenty of new ones. Did you know that each year more than 30% of all DEMA Show attendees are NEW to DEMA Show?
  • Education – Knowledge is profit and attending DEMA Show means you have access to information about the diving business from those in the diving business, as well as those educators with new and exciting ideas for diving businesses.
  • Your registration, exhibit and membership dollars support everything DEMA does:
    • Providing critical business research – including local and industry-wide information YOU need to run YOUR business! Research includes the DEMA certification census, the manufacturing sales index, and critical LOCAL marketing information resources and customer data useful for loans and other financial transactions.
    • Saving you money by creating a branding program that is based on the FUN of diving! Be A Diver combines advertising materials, marketing material, direct mail material, a customized television or radio commercial for your store and more – all at no cost to DEMA members! 
    • Promoting local diving and dive travel, and staying active – all DEMA programs are designed to help bring your customers back to your store, and promote diving to new customers.   DiveCaching, Ships2Reefs, Deep Ambitions Career Fairs for kids, Be A Diver Pool Tour and much more are funded through DEMA Show and your membership in DEMA!
    • Protecting the environment and protecting dive access – DEMA members receive updates and the chance to participate in critical legislative issues including those that keep access to dive sites open and protect our aquatic resources.

DEMA Show is your BEST investment in your business AND the entire diving industry!



DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |