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DEMAIL 2011-12-02: BeADiverPoolTourSponsorshipOpportunities
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 Pool Tour Brings the Try Scuba Diving Experience to Non-Diving Consumers Throughout the Country Providing Huge Media Presence
Be A Diver Pool In ActionReaching a wide consumer audience with a message about the fun and ease of diving is affordable when your company sponsors DEMA’s Be A Diver Pool. Reaching more than 10 million television viewers during 2011, the Be A Diver Pool presents an affordable way for DEMA Member Businesses to receive television exposure. Now is your opportunity to include your brand in this wide consumer PR effort. The Be A Diver Pool criss-crosses the US, exhibiting at large-scale adventure-lifestyle consumer shows, and brings the try diving experience directly to consumers to whet their appetites for exploration. There’s no better or more affordable way to gain brand recognition with consumers interested in finding out more about diving than sponsoring the Be A Diver Pool Tour.
Sponsorship opportunities exist for budgets large and small, including for multiple and single venue event sponsorships. Whether you’re looking for an increase in exposure within a certain city or to spread your brand awareness across the US the Pool Tour has a sponsorship option available. From large scale banners, to material distribution and on-screen news opportunities the Pool Tour can find an opportunity to fit your needs. To find out more about gaining exposure with the Be A Diver Pool Tour view our Be a Diver Pool Tour Sponsorship Prospectus and contact Dave Reidenbach at bigwavedave@dema.org or (920) 205-3657 for details.
Making stops around the country all year long at various consumer-oriented travel, outdoor activity and adventure shows, the Be A Diver Pool gives anyone age 10 and up the opportunity to discover the fun and exciting sport of scuba diving in the comfort of a large, tropically warm pool. Event attendees not only have the opportunity to try scuba diving for free, but also to test out some of the latest scuba equipment provided on-site and have a photo taken of themselves underwater which can be an everlasting keepsake and encouragement to become certified. At each event, dive equipment is provided and the Be A Diver Pool is staffed by diving professionals from local DEMA Member retail stores. 
The Be a Diver Pool Tour is produced and managed by DEMA, The Diving Equipment & Marketing Association, an international organization dedicated to the promotion and growth of the recreational scuba diving and snorkeling industry. With more than 1,400 business members, this non-profit, global organization promotes scuba diving through initiatives, consumer awareness programs and media campaigns, including the Be A Diver and DiveCaching campaigns, and produces the annual DEMA Show, a trade event open only to companies doing business in the scuba diving, action water sports and adventure/dive travel industries. For more information about visit www.BeADiver.com and www.dema.org.


DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 | info@dema.org