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Spotlight - Southern Skin Divers Supply
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DEMA Member Spotlight 

Southern Skin
Divers Supply

Proud DEMA Member for Over 16 Years! 
Southern Skin Divers Supply
4515 5th Ave South
Birmingham, AL 35222

About You and Southern Skin Divers Supply...

My name:
Forrest Phillips

My job function in the company:

Years in business:
60 years

About Southern Skin Divers Supply:
Southern Skin Divers Supply was founded in 1953 and has been here on 5th Avenue South in Birmingham, AL for the entire time. We have an on site indoor, heated pool and have full time instructors that all have over 4000 dives each. SSDS has a perfect safety record and leads approx 50 group trips each year.

Goal(s) for 2013:
Continue to provide the best training and customer service for our divers.

Greatest achievement in 2012:
We had many good things happen but celebrating our 60th Anniversary was our greatest achievement.

About You, "The Professional"...

What I find most rewarding about my job:
Enriching other like minded people's lives. Watching them grow from infants in diving to extremely good divers.

What I am most proud of (professionally):
The perfect safety record. No question.

Greatest piece of business advice I ever received:
We should build an on site pool. The smartest thing we ever did. We completed it in 1998 and it completely changed the experience for our customers, all for the better.

Where I see myself and/or business in 5 years:
Exactly where we are right now.

About You, "The Person"... 

Favorite place to dive:
The Alabama Gulf Coast or anywhere with my brother or daughter.

Most memorable dive experience:
Many years ago I was finding American Civil War bullets on a dive in a river that usually has no visibility. I was a teenager and still remember being able to see my brother and father near me finding bullets as well and that memory has always stayed with me.

Favorite quote:
We can either be the best or something else.

Something people would be surprised to learn about me:
I play guitar almost every day.


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