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Spotlight - Underwater Connection
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DEMA Member Spotlight 

Underwater Connection

Proud DEMA Member for Over 30 Years! 
N87 W16459 Appleton Ave.
Menomonee Falls, Wi.53051
2410 Milwaukee St.
Delafield, Wi. 53018
5730 S. 108th St
Hales Corners, Wi. 53130

About You and Underwater Connection...

My name:
John Shuder

My job function in the company:

Years in business:
31 years

About Underwater Connection:
Full service PADI IDC training facility for 31 years. Sales of all major scuba equipment brands. Full service repairs and rentals. Worldwide travel agents.

Goal(s) for 2013:
Introduce as many people as possible into the great sport of scuba diving.

Greatest achievement in 2012:
Winning PADI Most outstanding overall training facility in America.

About You, "The Professional"...

What I find most rewarding about my job:
Teaching someone new how to dive!!!!

What I am most proud of (professionally):
Bringing recognition to Wisconsin with the PADI Most outstanding training facility.

Greatest piece of business advice I ever received:
Run my store full time. Make it my career.

Where I see myself and/or business in 5 years:
Retired after 36 years of service.

About You, "The Person"... 

Favorite place to dive:

Most memorable dive experience:
Shark feelings at Stuart coves in the Bahamas.

Favorite quote:
You teach Scuba in Wisconsin full time??


DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |