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Spotlight - DiveWise
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DEMA Member Spotlight 


Proud DEMA Member for 1 Year! 
P.O. Box 56-5696
Miami, FL 33256

About You and DiveWise...

My name:
Julie Richardson

My job function in the company:
Executive Director

Years in business:
5 years

About DiveWise:
DiveWise seeks to further freedive safety education in an effort to reduce fatalities in the sport of freediving and spearfishing.

Goal(s) for 2013:
Our main goal is to launch our completed online safety module to educate divers about the risks in the sport and how to mitigate those risks.

Greatest achievement in 2012:
Rebuilding our website and expanding our informational base.

About You, "The Professional"...

What I find most rewarding about my job:
The most rewarding thing about my job is watching the safety culture in the sport begin to change. It is great to see both new and seasoned divers begin to adopt safer freedive practices, as I know this will translate into saved lives.

What I am most proud of (professionally):
I was very honored to be presented with the National Water Safety Congress 2010 National Award for my work in furthering water safety in the sport of freediving/spearfishing.

Greatest piece of business advice I ever received:
Right after I founded DiveWise, Neal Pollock from DAN told me I will never know how many lives have been saved as a result of my efforts - that I just have to have faith and know that I am making a difference.

Where I see myself and/or business in 5 years:
In five years I see DiveWise having a strong global influence in freedive safety with a perceptible change in safety culture both in how freedive safety is accepted and put into practice.


About You, "The Person"... 

Favorite place to dive:

Most memorable dive experience:
Achieving a 5 minute breath-hold in a Performance Freediving training session.

Favorite quote:
“People who say it cannot be done should not interrupt those who are doing it.” - George Bernard Shaw

Something people would be surprised to learn about me:
I'm a sixth generation Miamian and can make a mean key lime pie.


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