Print Page | Contact Us | Sign In | Become a DEMA Member
Marketing Support
Share |


 Marketing Support Available for Current DEMA Members

  • FREE Be A Diver Promotional Tools
    • Professionally designed and customizable print, radio, and TV ad templates, plus much more!
    • Promotional, Direct Mail and Cable Advertising Buying Guides to support your marketing plan
    • A priority listing on (Available to Member Retailers and Resorts)
    • The Be A Diver® Pool Tour: The Industry’s premier traveling diving experience program!
    • DiveCaching & SHIPS 2 REEFS: Exciting activities to keep your customers active in the sport
  • FREE Potential Customer Location intelligence and demographic support 
    • Locate the greatest concentrations of target customers* near your store by zip code
    • Match those zip codes with actual household addresses** 
    • Plan your promotional campaign to reach the greatest number of prospective customers 
      » Learn more
  • Research – Access to Industry and Consumer research reports
  • Database Marketing – Access to Industry, Membership and Consumer databases
  • Members Only – Exclusive online portal providing important research and other information
  • Inflatable Diver – Access to the inflatable “Blow Up Diver” for your event 
  • Guide to PR – A helpful guide to help you effectively manage your PR  



DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |