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DEMA Board of Directors to Meet in San Diego, CA for First Face-to-Face Board Meeting of 2014 on February 26th and 27th

DEMA’s Board of Directors will meet on February 26th and 27th to welcome the newly elected members of the DEMA Board of Directors and to continue strategizing ways to help grow our Industry and maximize DEMA’s benefits for Members. Topics for discussion will include Membership Benefits and Marketing, Proposed 2014 Promotions, Continuing Customer Research, plans for DEMA Show 2014, and DEMA’s Strategic Planning Initiative.
Day one of the Board meeting will begin with the election of Board Officers from among the current Board Members. With officers in place for the year, the Board will approve reports from past and completed activities as part of a so called “consent agenda.” For February the consent agenda will include:
  • November 2013 Board Meeting Minutes
  • Post DEMA Show 2013 Summary
  • 2013 Year-End Membership & Programs Update
  • Legislative Update
  • Research Report
  • 2013 Year End Financial Summary and Manufacturer’s Fund Report
Following approval of the consent agenda, the Board will have an opportunity to review the latest version  of the customer location intelligence and demographic program, AnySite, which DEMA uses to produce customized store-level research for its Members, allowing individual DEMA Members to find targeted local prospects most likely to buy from their business, and in turn, maximizing marketing efforts to help increase their bottom line. Tom Ingram, Executive Director will review a proposal for the next steps in end-user research and plans for DEMA Show 2014, taking place November 19th-22nd at the Las Vegas Convention Center in Las Vegas, NV will also be discussed. The Board of Directors will also review the current status of DEMA’s Strategic Planning Initiative and the proposed 2014 budget. Once all other agenda items from day one are addressed the Board’s final task of the day will be to confirm committee chairs and committee members.
Day two of the Board of Directors Meeting will allow Committee Chairs to start planning their work for the year. Each Board Member can volunteer to work in various committees based upon their areas of expertise, interest, knowledge and talent. Committees are tactical and the goals of committees include creating new ideas, improving current programs and benefits, clarifying or resolving pending issues and soliciting feedback from Industry stakeholders. Once data and other information is gathered the details are provided to the Board at large for their strategic decision-making.  Additional Committee information is available online.
The Board of Directors Meeting will conclude the afternoon of Wednesday, February 27th, after new business is addressed. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of Future 2014 meeting dates will be confirmed during February’s meeting.

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |