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Advertising Opportunities

Looking to increase your brand or business' visibility with a highly targeted audience?

Sponsorship of one of DEMA's email newsletters is the perfect solution! Our newsletters are sent regularly to a large and growing list of dive industry professionals who are interested in the topics that matter most to the industry. 

By sponsoring a newsletter, you'll have the opportunity to showcase your brand/business and message to dive professionals who are eager to learn about the latest news, trends, and products in the industry.

With our sponsorship packages, you'll get maximum exposure for your brand at a competitive price. Don't miss out on this valuable opportunity to grow your business—contact DEMA's Communications & Publications Chief, Rachelle Reimers at rachelle@dema.org today to get started with an email newsletter sponsorship.**

 



DEMAIL

DEMA's weekly DEMAIL provides the latest industry, legislative, or public policy news impacting the dive industry.

  • Readership: 12,000+ (as of October 2024)
  • Distribution Date: Typically every Tuesday
  • 2023 Overall Open Rate: 47.1%*
  • Click here to view a sample DEMAIL with sponsorship placement.
  • Sponsorship includes placement in one DEMAIL publication. You are able to provide a DEMA-approved image, copy and one outbound link.
    • Image specs: 600 px (w) x 300px (h), jpeg or png
    • Copy: 500 characters max
  • Cost: US$900 per publication
  • Limited to one sponsorship per publication.

 

 


 

DEMA Public Policy Digest

DEMA's monthly public policy report provides an overview of recent public policy and legislative actions supported by DEMA on behalf of the diving industry.

  • Readership: 3,700+ (as of September 2024)
  • Distribution Date: Typically the last Thursday of each month
  • 2023 Overall Open Rate: 47.4%*
  • Click here to view a past Public Policy Digest publication with sponsorship placement.
  • Sponsorship includes placement in one Public Policy Digest. You are able to provide a DEMA-approved image which can be linked to one outbound url.
    • Creative specs: 300px (w) x 200px (h), jpeg or png
  • Cost: US$400 per publication
  • Limited to two sponsorships per publication.

 


 

NEW!

DEMA Show Exhibitor Companion


DEMA Show's monthly Exhibitor Companion, sent exclusively to currently contracted exhibitors, provides the latest Show and exhibitor-related updates, announcements, and news. 

  • Readership: 1140+ (as of October 2024, increases as Show approaches)
  • Distribution Date: Typically, every last Thursday of the month
  • 2024 Overall Open Rate: 58.2%*
  • Click here to view a sample Exhibitor Companion with sponsorship placement.
  • Sponsorship includes placement in one Exhibitor Companion publication. You are able to provide a DEMA-approved image, copy and one outbound link.
    • Image specs: 600 px (w) x 300px (h), jpeg or png
    • Copy: 500 characters max
  • Cost: US$490 per publication
    (Please note: Price will increase as the Show approaches and readership increases.)
  • Limited to one sponsorship per publication.

 


 

NEW!

DEMA Show Attendee Bulletin

DEMA Show's monthly Attendee Bulletin, sent exclusively to currently registered attendees, provides the latest Show and attendee-related updates, announcements, and news. 

  • Readership: 1,940+ (as of October 2024, increases as Show approaches)
  • Distribution Date: Typically once a month leading up to the Show, then daily during DEMA Show
  • 2024 Overall Open Rate: 60.2%*
  • Click here to view a sample Attendee Bulletin with sponsorship placement.
  • Sponsorship includes placement in one Attendee Bulletin publication. You are able to provide a DEMA-approved image, copy and one outbound link.
    • Image specs: 600 px (w) x 300px (h), jpeg or png
    • Copy: 500 characters max
  • Cost: US$740 per publication  
    (Please note: Price will increase as the Show approaches and readership increases.)
  • Limited to one sponsorship per publication.
 

 

*Average industry rates were reported at 43.07% as of April 2024 by Constant Contact.
**
Sponsorships and provided materials will be reviewed and approved at DEMA's discretion.

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 | info@dema.org