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DEMA Hires Strategic Planning Professional to Help Guide the Future of the Association

Monday, March 31, 2014   (0 Comments)
Posted by: Rachelle Reimers
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**DEMA Board of Directors, Members and Industry Professionals will Work Together to Determine Future Goals **

Where do you see the Diving Industry in 20 years?  What is DEMA’s role in the future?  What do you want from your Industry Association?  These are questions that DEMA has asked often with a wide variety of answers from each of its five stakeholder groups.  It’s for this reason, and numerous others, that the DEMA Board has chosen to work with strategic planning professional, Jeff DeCagna, Chief Strategist of Principled Innovation LLC to help guide the Association into the future.


In 2011, DEMA began the process of “strategic learning,” by opening the 2020 Vision sessions at DEMA Show, Beneath the Sea and the Long Beach Scuba Show.  With input from a wide variety of industry stakeholders, the DEMA Board began implementing ideas raised in these sessions, including access to health insurance and programs promoting local diving.  In February of 2013, in preparation for the first face-to-face strategic learning opportunity in several years, the DEMA  Board began evaluating the Association and its programs in preparation for a strategic planning process that began earlier this year.  Under the guidance of DeCagna, DEMA collected data and industry feedback.  Now in 2014, additional feedback has been collected under the guidance of DeCagna using three different methodologies; targeted group phone conversations, an online data collector that is currently underway and a face-to-face strategic learning workshop that will be held in April in San Diego.


DEMA would like to thank all of those industry professionals that are working with DEMA in this process to help better our industry and Association.  We look forward to sharing information and progressing to help improve the industry overall.


If you have any questions about the planning process please contact us at

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |