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Dive Center Business Features Article Supporting DEMA Store-Level Research Program

Monday, April 21, 2014   (0 Comments)
Posted by: Rachelle Reimers
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** AnySite Consumer Data Program Highlighted Throughout Article**

DEMA is pleased to announce that the March/April 2014 edition of Dive Center Business magazine has highlighted the benefits of DEMA Members using the AnySite Marketing Information System from Pitney Bowes, along with the MicroBuild Life Stage market segmentation system.

This marketing information system is designed to assist retailers in understanding the customers living near their stores and also benefits them by providing a method to reach new customers. The state-of-the-art system is the same tool used by retailers, hotels and restaurants all over the world to find new customers and evaluate customers living near their business locations. AnySite is available to all DEMA Members, making it possible for Members to locate and understand potential customers living near their operation.

“It’s no secret that new divers are the lifeblood of our Industry and creating more new divers is one of the critical tasks of a dive center owner and manager,” commented Tom Ingram, Executive Director of DEMA. “By utilizing the AnySite Marketing Information System, DEMA Members will have access to a sophisticated but inexpensive and an easy-to-use system of evaluating their current retail store location, and finding more potential customers living nearby.”

DEMA’s colorful dive infographic posters that are based on information produced by AnySite on the Industry are also showcased throughout the article and featured as the magazine’s cover artwork.  There are five key infographics, which provide information on (1) Who is the Open Water Diver, (2) Who is the Diver Buying Equipment (hard goods), (3) Who is the Continuing Education Diver, (4) Who is the Diver Traveling to a Land-Based Resort, and (5) Who is the Diver on a Liveaboard Boat.  These infographics are available online at

 “AnySite provides objective insights into today’s diving customer and more importantly, describes their buying behaviors, attitudes and beliefs as well as their demographics,” concluded Ingram. “DEMA Retail Store Members can now request a free evaluation of their store’s location, including an objective evaluation of the customers living nearby, based on specific criteria.”

To read the DEMA article in its entirety click here.

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |