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News & Press: Current DEMA News

Dive Safety PSA & Poster Made Available for Use Prior to Florida Lobster Mini-Season

Monday, June 30, 2014   (0 Comments)
Posted by: Rachelle Reimers
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**DEMA and Divers Alert Network (DAN) Provide Safety Tips for Florida’s Lobster Mini-Season July 30-31, 2014**

As the 2014 Florida Lobster Mini-Season approaches, DEMA has updated their Lobster Mini-Season poster and is circulating their 30-second PSA in an effort to increase diver safety.  Both the poster and PSA remind divers to be prepared for the upcoming mini-season. DEMA Members are encouraged to print the Lobster Mini-Season poster and to display it in the store, distribute it to their customers, and share it electronically with their own online community. Both the poster and PSA are part of DEMA’s ongoing campaign to encourage divers to refresh their training and maintain their equipment prior to getting back in the water.   

“The purpose of the Lobster Season PSA is to encourage divers to prepare in advance for the Lobster Mini-Season and to remind them to adhere to necessary safety measures, including diving with a buddy when hunting for lobsters,” commented Tom Ingram, Executive Director of DEMA. “We hope an increased awareness of the recommended safety procedures will help to keep diving safe for everyone during this 2014 mini-season.”

The 30-second PSA was produced by DEMA in partnership with Divers Alert Network. It was created to encourage divers to visit their local dive center to update their dive equipment and to refresh and upgrade their dive training.

In addition to being made available to the Industry for download and sharing, the poster and PSA will be promoted as a social media campaign via DEMA, Be A Diver, and DiveCaching Twitter & Facebook pages prior to and during the Lobster Mini-Season, as well as on social media sites of affiliated organizations. The poster is now available to be viewed, shared and downloaded and the PSA can be viewed and shared via the Be A Diver YouTube channel. All divers and Industry Professionals are encouraged to share the PSA with their social media friends and followers and their local diving community to spread this important message. DEMA Members can download and print the poster for their customers and stores.

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |