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News & Press: Current DEMA News

DEMA’s Board of Directors to Convene for Conference Call on August 18th

Tuesday, August 12, 2014   (0 Comments)
Posted by: Rachelle Reimers
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Retailer Resource Committee and Strategic Review of Mission & Governance are Key Topics During DEMA’s August 18th Board of Directors Conference Call

DEMA’s Board of Directors will convene for a conference call on August 18th to continue work on the strategic action items from June’s Board Meeting and to continue discussing how DEMA can provide more “thick value” for the Industry, increase opportunities for collaboration, and help the Industry thrive.  Topics for discussion will include the new Retailer Resource Committee, DEMA’s online forum, a discussion of DEMA’s Mission and governance, and Board Member candidate nominations.


The Board Meeting will begin with the Board approving reports from past and completed activities as part of the “consent agenda.”  For August, the consent agenda will include:

  • Board Meeting Minutes, June, 2014
  • Quarter 2 Financial Update
  • 2014 Membership Update
  • Legislative Update
  • Bring A Buddy Update
  • DEMA Show Update

Following approval of the consent agenda, the Board will discuss the next steps in the development of the Retailer Resource Committee proposed and adopted at the June Board Meeting. This Committee’s main goal will be to focus on developing retailer resources and support including education, access to pertinent and actionable data, and, ultimately, business growth. The Board will discuss appointing a chair to the Committee and developing a work plan.  The Board of Directors will also review and discuss the recently launched online forum and provide the staff with their feedback and suggestions for continued engagement. This online forum was created as a result of Member feedback and to allow Industry stakeholders to provide engage with DEMA and other Industry stakeholders in dialogue about DEMA and Industry-related issues. 


In June, the Board committed to review DEMA’s Mission with an eye toward realigning it with the organization’s strengths, capacity to create collaboration, and needs of the Industry.  The Board will begin that review process during the upcoming meeting, with the goal of helping Members take advantage of DEMA’s areas of expertise, including legislative advocacy, business and industry research, face-to-face meetings and events, business education and member services to help facilitate business for all stakeholders.


The Board will also discuss the process by which to conduct a review of DEMA’s current governance structure and policies, and will discuss various options, including the hiring of an outside consultant to help with potential changes.  The Board of Directors Meeting will wrap up with a discussion of the Board nominations for the 2015 Election and new business.


DEMA encourages Industry professionals to communicate with their elected DEMA Board stakeholder representative as well as provide feedback to the Board and staff regarding industry programs and new ideas so we may share ideas and input during such Board meetings.  More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |