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News & Press: Current DEMA News

DEMA Thanks the Diving Industry for their Participation in DEMA Show 2014

Monday, December 8, 2014   (0 Comments)
Posted by: Rachelle Reimers
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DEMA Thanks the Diving Industry for their Participation in DEMA Show 2014

**Trade-Only Show Brings Together Thousands of Industry Professionals from Every Segment of the Diving Industry to Buy, Learn and Collaborate **


DEMA is pleased to say THANK YOU to the more than 9,300 pre-qualified dive professionals who registered for DEMA Show 2014, and the 600+ exhibiting companies who made DEMA Show successful.  The trade-only show was held at the Las Vegas Convention Center in Las Vegas, NV from November 19th to 22nd.   

DEMA Show 2014 provided many opportunities for Attendees and Exhibitors to do great business together by providing hundreds of exhibits, products, services, educational sessions and more.  Opening day commenced at 10:00 am on November 19th with more than 6,880 professionals on hand for the first day’s activities, including buyers, travel buyers, instructors and other dive professionals from all over the world. Verified attendance figures, which are obtained from electronic scans of Attendee and Exhibitor badges, confirm that over 8,300 Industry Professionals entered the Show during its four days. The Show’s credentialing process established by the Board of Directors, helped confirm that the Show maintain a trade-only atmosphere, welcoming highly qualified Buyers and Influencers.

During the four days of DEMA Show 2014 exhibitors hosted hundreds of Attendees in their booths to showcase their latest products, programs and services.  DEMA’s video production partner, 506 Studio, has captured the excitement of the action-packed days of DEMA Show 2014 in a series of videos available for viewing and sharing on the Be A Diver YouTube Channel.

One of the exciting features of this year’s Show was the return of DEMA’s Deep Ambitions Aquatic Career Fair. On Friday, November 21st over 150 local high-school students participated in an educational day featuring the underwater world and diving. Students were even given the opportunity to try diving in the Be A Diver pool directly on the Show floor. Speakers Annie Crawley, Martin Stepanek, Rogest and Wyland joined staff from REEF and Reefmakers to interact and educate the students about our underwater environment, inspire them to get involved to help our ocean planet, and provide ideas about careers in which learning to dive can play a key role.

During the Annual Member Meeting, Attendees learned about the activities of the Association during 2014 and the goals being set for 2015. Tom Ingram also discussed the recent Phase II of DEMA’s industry-wide research project. Industry Professionals are encouraged to stay informed about the latest research and other benefits from the association via DEMAIL and the DEMA website and social media pages.

DEMA extends its THANKS to the entire Industry for the continuing success of DEMA Show! Looking toward the future, DEMA Show will be returning to Orlando, FL from November 4-7 in 2015. DEMA continues to look at additional venues for future shows, using key factors of Exhibitor and Attendee cost and venue availability.  A complete overview of how DEMA Show venues are selected is available here.

Funds raised through DEMA Show (and all events produced by DEMA) are used to monitor and advocate for environmental issues, promote recreational diving, keep dive sites open and accessible to divers, provide DEMA-Member access to benefit programs such as health insurance and worker’s compensation insurance, and conduct research on behalf of the Industry.  With this year’s strong DEMA Show participation, DEMA can continue its mission of promoting sustainable growth in safe recreational diving and snorkeling while protecting the underwater environment. 

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |