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News & Press: Current DEMA News

Scuba Diving Reaches Over 825,000 Households in the First Quarter of 2015 with the Be A Diver Pool

Monday, March 23, 2015   (0 Comments)
Posted by: Rachelle Reimers
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Scuba Diving Promoted on Nine Different News Stations to Over 825,000 Households in the First Quarter of 2015 Alone Thanks to the Traveling Be A Diver Pool Tour

**Five Events in Two Months Provide Opportunities for Retail Dive Center Participants from California to Tennessee**

Big Wave Dave Reidenbach and the traveling Be A Diver Pool Tour have traveled from California to Tennessee in the first quarter of 2015 to bring the try diving experience to hundreds of event participants and into the homes of tens of thousands television viewers. The Tour’s 2015 stops to date have included the Travel & Adventure Shows in San Diego and Los Angeles, CA and Sportshows in Nashville, TN; Chicago, IL; and Kansas City, MO. Thanks to the PR received by the Pool, the Industry was exposed to over 825,000 audited viewer impressions.

Scuba Diving was highlighted as one of the top activities show attendees should try and the unique Be A Diver try diving experience and scuba diving were featured on news stations KSHB-NBC, KSWB-FOX, KNSD-NBC, WRTV-FOX, WTVF-Nashville News, KUSI-San Diego News, KGTV-ABC and XETV- CW and The Dolly McCarthy Radio Show. Coverage included reporters broadcasting from the Pool and interviewing “Big Wave” Dave to discuss the try diving experience, top dive spots for local diving and dive travel as well as diver safety.

“Exhibiting at the Progressive Boat and Sportshows and the Travel & Adventure Shows has given us a great opportunity to introduce scuba diving to people, and have attendees connect with local dive retailers who can assist with completing their dive certification,” commented “Big Wave” Dave Reidenbach, Pool Tour Coordinator for DEMA. “The Pool can be the introduction people need to develop a lifelong passion for the sport.”

According to Rich Holladay, “Waterdogs Scuba & Safety was proud to be part of the Be A Diver exhibit at the Nashville Boat and Sport Show.  Even though we are actually located about an hour away, we were really able to connect with a target audience of nautically inclined customers.  Several participants even mentioned they came to the show just to try Scuba Diving.” Rich further explained, “Even with this extremely harsh local winter, the Be A Diver pool already benefitted our business.  Due to contact and trial at the Show, we have already certified one military veteran and three other Scouts are almost complete with training.  None of these were really aware there was local diving available.  THE BE A DIVER POOL FIXED THAT!  Thank you for your outreach with this program and it does make a difference.”

The Be A Diver Pool Tour will continue to travel to these large scale venues to provide consumers with the opportunity to try diving. Retailers who are interested in participating in a scheduled Pool stop or who may be aware of an event with potential for attracting new divers are encouraged to contact Dave Reidenbach at (920) 205-3657 or There are also a variety of different sponsorships available to those interested and detailed information about the various sponsorship packages available can be found in the Be A Diver Pool Prospectus or by contacting Dave Reidenbach.

Making stops throughout the year at various consumer-oriented travel, outdoor activity and adventure shows, the Be A Diver Pool gives anyone 10 years old and up the opportunity to discover the fun and exciting sport of scuba diving for FREE in the comfort of a large, tropically warm Pool. Event attendees are also able to test out some of the latest scuba equipment and have a photo of themselves taken underwater that can act as an everlasting keepsake. Those who take the plunge need not to worry about getting wet, since the Be A Diver Pool provides wetsuits, towels, hair dryers and dressing rooms. 

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |