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News & Press: Current DEMA News

Miss Scuba International & Emmy Award-Winning Journalist Star in DEMA’s New Dive Flag Awareness PSA

Monday, June 22, 2015   (0 Comments)
Posted by: Rachelle Reimers
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  ** DEMA, Divers Alert Network (DAN) and the National Safe Boating Council (NSBC) Remind Boaters and Divers of Dive Flag Use **


With the summer in the Northern Hemisphere officially kicking off over the weekend, DEMA, in collaboration with the Divers Alert Network (DAN) and the National Safe Boating Council (NSBC) has released a new Dive Flag Awareness Public Service Announcement (PSA) in an effort to increase diver safety by reminding boaters and divers of safety tips and proper dive flag etiquette. Dive Industry Professionals are encouraged share the PSA with their customers and community. The new PSA is part of DEMA’s ongoing campaign to remind divers and boaters of the proper use of a dive flag to signal that divers are in the water and boaters should maintain distance and be cautious when in proximity to divers.


The PSA is available in English and Spanish, as well as 30-second and 15-second formats.  The English version features Miss Scuba International '14-'15 and TV Reporter, Tabitha Lipkin. The Spanish version of the PSA features Emmy award-winning journalist and bilingual reporter, Yanula Ramirez. The PSA was produced by DEMA in partnership with DAN and NSBC.


“DEMA is pleased to provide this latest update to our ongoing PSA program which makes diving visible to the public and also adds to the safety of the sport. We are also very excited about creating a Spanish-language version of our Dive Flag PSAs, widening our audience and increasing the reach of our safety message,” commented Tom Ingram, Executive Director of DEMA.

In addition to the newly released PSAs, DEMA’s Dive Flag Awareness poster is available to be viewed, shared and downloaded. The new PSA and poster will be promoted via DEMA, Be A Diver and DiveCaching Twitter & Facebook pages for the remainder of the summer, as well as on social media sites of affiliated organizations. DEMA is also providing copies of the PSA to select television stations in key markets to increase the visibility of dive flag awareness to boaters as well as divers.


All versions of the PSA can be viewed and shared via the DEMAorg YouTube channel. All divers, boaters and Industry Professionals are encouraged to share the new PSAs with their social media friends and followers, local diving community and local marinas to spread this important message.


DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |