**DEMA and Divers Alert Network (DAN) Provide Tips to Increase Diver Safety for Florida’s Lobster Mini-Season July 29-30, 2015**
With the 2015 Florida Lobster Mini-Season just one month away, DEMA has updated their Lobster Mini-Season poster and is circulating a 30-second PSA in an effort to increase diver safety. Both the poster and PSA remind divers to be prepared for the upcoming mini-season. DEMA Members are encouraged to print the Lobster Mini-Season poster and to display it in the store, distribute it to their customers, and share it electronically with their own online community. Both the poster and PSA are part of DEMA’s ongoing campaign to encourage divers to refresh their training and maintain their equipment prior to getting back in the water.
“By circulating this PSA and poster before the two-day lobster mini-season opens , we hope divers will start preparing for Florida’s annual Lobster hunt and be reminded to adhere to necessary safety measures when hunting for lobsters, including diving with a buddy,” commented Tom Ingram, Executive Director of DEMA. “With increased awareness of the recommended safety procedures, we hope to keep diving safe for everyone during this 2015 mini-season.”
The 30-second PSA was produced by DEMA in partnership with Divers Alert Network and specifically timed for the two-day Florida Lobster mini-season opening on July 29 and ending July 30. It was created to encourage divers to visit their local dive center to update their dive equipment and refresh and advance their dive training.
In addition to being made available to the Industry for download and sharing, the poster and PSA will be promoted as a social media campaign via DEMA, Be A Diver, and DiveCaching Twitter & Facebook pages prior to and during the Lobster Mini-Season, as well as on social media sites of affiliated organizations. The poster is now available to be viewed, shared and downloaded and the PSA can be viewed and shared via the Be A Diver YouTube channel. All divers and Industry Professionals are encouraged to share the PSA with their social media friends and followers and their local diving community to spread this important message.