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News & Press: Current DEMA News

Promote the Benefits of Diving Using Video Clips & Materials from Make A Hero’s Latest Film

Monday, July 13, 2015   (0 Comments)
Posted by: Rachelle Reimers
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**DEMA Members Have Free Direct Access to Materials Featuring Stars Bethany Hamilton of Soul Surfer; Olympic Medalist, Missy Franklin and More Through**

As announced during the Annual Member Meeting at DEMA Show 2014, DEMA has partnered with the Make A Hero Foundation to provide DEMA Members with access to content that can help promote recreational diving using Make A Hero’s film, The Current.  The Current is the second adaptive sports film by Make a Hero, which showcases inspiring adaptive athletes, public figures, athlete ambassadors and military veterans who have donated their efforts in support of this film.


The Current tells the story of seven individuals from all walks of life all of whom have faced incredible obstacles and found the drive and inspiration to overcome their disabilities. Through scuba diving, snorkeling and other watersports they have discovered and rediscovered freedom of movement. In this film we will get to know these heroes. “The Current is important to the Diving Industry because it showcases the ‘Healing Power of the Ocean’ through inspiring stories about scuba diving and other water sports,” explained Producer and Director Kurt Miller, CEO of the Make A Hero Foundation. DEMA Members will have access to promotional materials and clips from the film through DEMA to help them promote diving and highlight the many beneficial aspects of scuba and other watersports.” “DEMA is excited about this film and the universal message it carries about the strength of the human spirit, and the healing power of the ocean” commented Tom Ingram, Executive Director of DEMA. “We are very excited to have partnered with the Make A Hero Foundation so that our Members have fresh new content to share for their own promotions of scuba diving.”


The film is currently being featured in media markets across the country including top ten- designated marketing areas such as Los Angeles, San Francisco, Philadelphia and many more. Now is the optimal time for DEMA Members to surge with The Current to promote the healing power of the ocean and the benefits of scuba diving. DEMA Members can find out when the film will be playing in their area and access movie trailers, character images and more by visiting the Member Dashboard on and clicking on The Current: Exclusive Marketing Materials. Additional information on the movie is available on the Make A Hero website

 Market the Healing Power of the Ocean in Your Store

Download and use these flyers when showing the film in your store.

 Download PDF  Download PDF  Download PDF

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |