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News & Press: Current DEMA News

DEMA's Latest Research Initiative Designed to Understand Industry Advertising Practices

Monday, September 14, 2015   (0 Comments)
Posted by: Rachelle Reimers
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** Survey Participants Incentivized with Complimentary Seminar Pass Upgrade for DEMA Show 2015 **

DEMA has announced a new retailer research initiative which will survey retail members of the diving industry to help understand industry-wide advertising and promotional benchmarks. The first 100 retail participants to answer all questions and submit their completed survey will be sent a gift certificate for a complimentary seminar pass upgrade good for DEMA Show 2015 (exhibits only registration and credentials required).

“The objective of conducting this research is to be able to provide retail dive centers with data that will help them guide and evaluate their own advertising activities,” commented Tom Ingram, Executive Director of DEMA. “This is a benchmarking study on a topic not explored by the industry for many years, but which is critical to understanding how professional retailers are reaching out to new consumers and current customers.  The resulting data will make it possible to increase advertising effectiveness for every retailer and help other stakeholders understand how to serve the retailer more efficiently.”

The survey will collect advertising data which is segmented by geographic location; store volume and staffing; various advertising methods and expenses; and effectiveness and conversion for both digital and conventional media.

Dive retailers are invited to complete the survey here: DEMA Dive Industry Retailer Advertising Survey

Deadline to complete the survey is October 13, 2015 so act now for your chance to receive a complimentary seminar pass upgrade for DEMA Show 2015! Initial survey results will be published in time for DEMA Show 2015, and the completed data set released to the industry later in the year.

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |