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News & Press: Current DEMA News

DEMA Board of Directors to Determine the Association’s Goals for 2016

Monday, February 1, 2016   (0 Comments)
Posted by: Rachelle Reimers
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** DEMA Board of Directors to Meet on February 11th and 12th in San Diego, CA**

DEMA’s Board of Directors will meet on February 11th and 12th to strategize the Association’s tasks and goals over the upcoming year that will help grow the Industry and provide added value for DEMA Members. Topics for discussion will include DEMA public policy procedures, consumer research initiatives, the consumer GoDiveNow campaign, 2016 budget review and Committee planning.


Day one of the Board meeting will begin with the election of Board Officers from among the current Board Members. With officers in place for the year, the Board will approve reports from past and completed activities as part of the “consent agenda.”  For February, the consent agenda will include:

  • November 2015 Board Meeting Minutes
  • Committee-Approved DEMA Show Exhibit Space Policies
  • Post DEMA Show 2015 Summary
  • 2015 Year-End Membership Update
  • 2015 Year-End Financial Summary and Manufacturer’s Fund Report
  • Investment and Operational Reserve Report

Following approval of the consent agenda, the Board will review proposed tasks and goals for 2016 including: GoDiveNow, DEMA’s new consumer marketing campaign; consumer research initiatives for 2016; a data collection and recognition program for U.S. retailers; proposed public policy procedures; goals for DEMA Show 2016; and more. Once all other agenda items from day one are addressed, the Board is scheduled to review the 2016 budget.


Day two of the Board of Directors Meeting will commence with the discussion of Committees for 2016. These Committees will begin to outline their objectives and goals for the year. Each Board Member can volunteer to work in various Committees based upon their areas of expertise and interests. Committees are tactical and the goals of Committees include creating new ideas, improving current programs and benefits, clarifying or resolving pending issues, and soliciting feedback from Industry stakeholders.  Within their areas of focus, Committees’ ideas and suggestions are well-researched, strategically-developed, and when ready for further action, proposed to the entire Board for input, further development, and implementation. Additional Committee information is available online.


After final discussion and approval of the budget and programs, the Board of Directors will address any new business and conclude the afternoon of Friday, February 12th. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of Future 2016 meeting dates will be confirmed during February’s meeting.

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |