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News & Press: Current DEMA News

Over 1.7 Million Potential Divers Reached to Date by 2016 Media Coverage of DEMA’s Go Dive Now Pool

Monday, June 27, 2016   (0 Comments)
Posted by: Rachelle Reimers
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DEMA’s most recognized diver acquisition and awareness program, the Go Dive Now Pool Tour, has continued to generate huge exposure for the industry through mid-June by generating over 795,000 view impressions from the months of April to June alone. Since the beginning of the year, media coverage of the Pool has reached over 1.7 MILLION POTENTIAL DIVERS! During the second quarter of 2016, the Pool has continued to travel around the country making stops at the Philadelphia Inquirer Travel Show (Philadelphia, PA), Chocolate Fest (Burlington, WI), and World Ocean Day (Chattanooga, TN) with an additional stop just this past weekend at Chester County Balloon Fest in Toughkenamon, PA (media results for this stop not included).

“With every event we attend, the Go Dive Now Pool continues to prove how effective it is at piquing interest in scuba diving,” commented “Big Wave” Dave Reidenbach, DEMA’s Pool Tour Coordinator. “Providing event attendees and potential new divers with the chance to try scuba for themselves in a non-intimidating environment reduces many barriers to entry and also provides a unique opportunity for family and friends to discover a new interest together. Media coverage of the Pool is invaluable as it provides the opportunity to promote scuba diving to TV viewers on a broad scale.”

The first eight events of the year promoted the Pool and the “try diving” experience as one of the top activities for show attendees. As a result the Pool was featured on news stations WOIO-CBS, WUAB-MY43, WKYC-NBC, WFAA-ABC, KDFW-FOX, KTVT-CBS, WFIE-NBC, WEVV-44 NEWS, WTTA-WB, WFLA-NBC, WTVC, and WRCB-TV. All twelve stations showcased reporters broadcasting from the Pool and interviewing “Big Wave” Dave to discuss the Pool Tour, safety tips on diving, and top dive spots for local diving.

The Pool will continue its tour as a top consumer event feature throughout 2016. DEMA Member Retailers who volunteer to work with the Pool at these events find that they reap huge benefits. By being part of a potential new diver’s first experience, these retailers are already building trust and loyalty with potential customers that could develop into a long-term buying and diving relationship. Retailers also benefit because DEMA advertises the pool event using Facebook ads targeted to the neighborhoods immediately surrounding the DEMA Member Retail location.   Retailers who are interested in participating in a scheduled Pool stop or who may be aware of an event with potential for attracting new divers are encouraged to contact Dave Reidenbach at (920) 205-3657 or

Making stops throughout the year at various consumer-oriented travel, outdoor activity and adventure shows, the Go Dive Now Pool gives anyone 10 years of age and older the opportunity to discover the fun and exciting sport of scuba diving for FREE in the comfort of a large, heated Pool. Event attendees are also able to test out some of the latest scuba diving equipment and have a photo of themselves taken underwater that can act as an everlasting keepsake. Those who take the plunge need not worry about getting wet, since the Pool provides wetsuits, towels, hair dryers and dressing rooms.  

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |