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News & Press: Current DEMA News

DEMA Members Can Now Access Complimentary Go Dive Now Campaign Tools & Resources

Monday, July 11, 2016   (0 Comments)
Posted by: Rachelle Reimers
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** DEMA Member Businesses Are Encouraged to Use the Free Resources to Align with the Highly-Visible Go Dive Now Campaign **

DEMA Members now have access to a FREE Go Dive Now Member Toolkit which includes videos, ad templates and other helpful materials to immediately capitalize on the national Go Dive Now marketing campaign for their own operations.

In May 2016, DEMA launched its newest national marketing campaign, Go Dive Now, and already the campaign is having a huge impact on the sport’s exposure with potential divers. The campaign’s website,, provides direct advertising links to local DEMA Member retail stores and dive vacation destinations, highlights the many benefits of diving, and eases barriers to entry by offering information and resources for potential new divers. With the release of the DEMA Member Toolkit, the Go Dive Now campaign also now provides direct support to DEMA Members by offering campaign tools which can help them engage with and take advantage of the Go Dive Now brand. 

All current DEMA Members are able to access, FREE of charge, a Go Dive Now Member Toolkit containing:

·        Go Dive Now Logos

·        Sample Go Dive Now Ads & Templates

·        Marketing Images

·        Customizable Go Dive Now Videos

·        Shareable Social Media Posts

·        Marketing Guides

Members will also receive a bi-monthly touch point from DEMA’s marketing partner Mob Media that recaps Go Dive Now’s social media posts, making it easy for dive stores to like, copy, share, repost, and retweet Go Dive Now social media posts. Members will also receive professional tips for using social media to get more store and web traffic.

Additionally, all DEMA Members Retailers will receive their very own evaluation to determine the local zip codes that should be targeted near their store when conducting their own promotional efforts. DEMA Members should log in today to access these free resources and start aligning their business with this highly-visible campaign. Non-Member retailers are encouraged to join DEMA so they too can capitalize on the additional exposure they can receive through this campaign and the resources available within the Member Toolkit, as well as the free evaluation of the customers living near their stores.

More than a way to drive just certifications, Go Dive Now utilizes industry collaboration and research to locate and target the audiences that will be most likely to fully engage in ALL aspects of recreational diving, including buying equipment, diving locally and buying dive travel. Go Dive Now is expected to be a multi-year campaign and has been and will continue to be, a collaborative effort among industry stakeholders through the gathering of marketing insight, coming together for brainstorming sessions, and sharing media files for promotional efforts.

DEMA Members – LOG IN TODAY to access your new Go Dive Now Member Toolkit. Be sure to visit to learn more about the campaign; follow @GoDiveNow on Facebook and Twitter; and use hashtag #GoDiveNow with all your scuba-related social media posts!

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |