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News & Press: Current DEMA News

Go Dive Now Pool Provides Member Dive Centers with Multiple Opportunities to Acquire New Customers

Monday, March 6, 2017   (0 Comments)
Posted by: Rachelle Reimers
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“Big Wave” Dave Reidenbach and the traveling Go Dive Now Pool Tour have traveled from Ohio to California in the first quarter of 2017 to bring the try diving experience to hundreds of event participants. Each pool tour stop has helped increase business for the participating local DEMA Member dive centers who volunteer to work the event. They benefit from the invaluable opportunity to acquire new customers and generate media coverage for their store and for recreational diving, both locally and nationally. “Bringing the diving experience to these large-scale events gives us a great opportunity to introduce scuba diving to our target market and provide local dive retailers with a way to directly connect with potential new customers,” commented Dave Reidenbach, Pool Tour Coordinator for DEMA. “The experience that the Go Dive Now Pool provides to attendees often piques their interest in the sport leading them to inquire with their local dive center about certification and gear.”

By being part of a potential new diver’s first experience, participating retailers are already building trust and loyalty with potential customers that could develop into a long-term buying and diving relationship. According to Kris Tapp, Co-Owner of Pennyroyal Scuba Center, “I have found working with Dave and the [Go Dive Now] tour is an awesome experience that every scuba professional should be involved with. Being a DEMA Member for the past 10 years, this is truly a great diver acquisition asset. People that would probably not even think about scuba are exposed with the pool at these events across the country which as a facility owner/operator exposes us to many more people than we could do on our own without a huge marketing budget.”

DEMA Member Retailers also benefit because DEMA advertises the pool event using Facebook ads targeted to the neighborhoods immediately surrounding the DEMA Member Retail location.   Retailers who are interested in participating in a scheduled Pool stop or who may be aware of an event with potential for attracting new divers are encouraged to contact Dave Reidenbach at (920) 205-3657 or

Sponsored by the Cayman Islands Department of Tourism and Scuba Schools International (SSI) and supported by the DEMA Manufacturers Fund and participating DEMA Member Retailers, the Pool will continue its tour as a top consumer event feature throughout 2017 at various consumer-oriented travel, outdoor activity and adventure shows providing anyone 10 years old and up the opportunity to discover the fun and exciting sport of scuba diving for FREE.  

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |