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News & Press: Current DEMA News

New Lead Capture Feature Added to Go Dive Now Retail Dive Store and Dive Vacation Finders

Tuesday, January 8, 2019   (0 Comments)
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** Leads will be Sent Directly to Current DEMA Member Retailers and Travel Providers **

DEMA has announced the launch of a new lead capture enhancement on the website. The feature sends inquiring-consumer’s contact information directly to DEMA Member retail stores/travel providers when approved by the website user. A GoDiveNow merchandise incentive is provided directly from DEMA and offered to website users at the point of engagement to encourage approval and entry of contact information.

“The goal of this new tool is to help retailers capture contact information for users of to determine and improve conversions generated by the site,” said Kristin Valette-Wirth, DEMA’s Consumer Marketing Committee Chair. “This feature is just one of the ways we are working to improve the site and overall Go Dive Now campaign in 2019. We encourage all dive stores and travel providers to update their listings and utilize campaign resources to help generate business for stores, destinations and the industry.” Dive stores and destinations can request an update to their listing by submitting the Listing Update Request Form and access campaign resources from the Member Dashboard.

To improve lead generation dive stores and destinations can increase their visibility and optimize their search result position on the website by becoming a Go Dive Now Campaign Premier Partner. To become a campaign partner current DEMA Members must utilize elements from the free-for-Members campaign resources and complete the partner request form.

DEMA Members have access to numerous resources and tools to help them analyze their market, create marketing collateral and implement strategies to grow their business. Take advantage of these resources by becoming a 2019 DEMA Member. Businesses joining DEMA by January 31, 2019 will save $25 on their membership dues so act now! For questions regarding DEMA and the Go Dive Now campaign contact DEMA at (858) 616-6408 or

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |