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News & Press: Current DEMA News

First DEMA Board of Directors Meeting of 2020 to Take Place February 25-26, 2020 in San Diego, CA

Tuesday, February 18, 2020   (0 Comments)
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DEMA’s Board of Directors will gather for the first Board Meeting of 2020 on February 25th and 26th in San Diego, CA. The Board will focus on setting DEMA’s strategic goals for the year in order to help fulfill its mission of bringing businesses together to grow the diving industry worldwide. Topics for discussion will include developing and expanding the current Member Engagement Strategy and a review of proposed programs and DEMA’s budget. In addition, the Board will select officers and make committee recommendations for 2020. 

Day one of the Board meeting will begin with the election of the Board Chair from among the 2020 Board Members. 2020 Board Members include:

  • A1-Manufacturing
    Chuck Fultz, Innovative Scuba Concepts, Inc.
    Jenna Meistrell, Body Glove
  • A2-Diver Certification and Training Agencies
    Tom Leaird, Scuba Educators International
    Kristin Valette-Wirth, PADI Americas
  • A3-Dive Publishing, Media, Consulting and Non-Retail Service Providers
    William Cline, Cline Group Advertising
    Jerry Beaty, Dive Training Magazine
  • A4-Retailers
    Bill Cole, Sea Experience
    Patrick Hammer, Dive Right In Scuba, Inc.
  • A5-Travel & Resorts
    Steve Weaver, Dream Weaver Travel
    Tim Webb, Caradonna Dive Adventures

Once the 2020 Board Chair is elected, the Board will approve the “consent agenda,” which includes routine items such as reports from past completed activities, all of which are provided to the Board ahead of the meeting. The February consent agenda will include:

  • Board Meeting Minutes, November 2019
  • DEMA Show 2020 Update
  • Membership Update
  • 2020 Committee Proposals
  • 2019 Year End Financial Summary and Manufacturer’s Fund Report

Following approval of the consent agenda, the Board will move into matters on the regular agenda including the appointment of Board Officers and Committee Chairs. Committees are a crucial way for the DEMA Board to engage Members and gather input as they guide the Association. Committees are tactical, feeding into the association’s overall strategy, and the goals of Committees include creating new ideas and improving current programs and benefits.  Within their areas of focus, Committees’ ideas and suggestions are well-researched, strategically-developed, and when ready for further action, proposed to the entire Board for input, further development, and implementation.

Members interested in volunteering on a DEMA Board committee can find more information and apply online.

Day two of the Board Meeting will begin with a brief “Open Session” to discuss relevant Member business. During this time, current DEMA Members are invited to participate by bringing their topics of interest to discuss with the Board. (Please note: The Open Session is scheduled to begin at 8:30 a.m. Members planning to attend should email Member Services Assistant, Alicia Vasquez, at by 4:00 p.m. Pacific Time on February 21, 2020 to confirm their attendance.)

The remainder of day 2 will involve discussions of Member engagement and a final review and discussion of the previously proposed budget and programs. Once those items are finalized, the Board of Directors will address any new business and adjourn. More information on DEMA’s Board of Directors and Bylaws is available on the DEMA website. Complete minutes from past Board of Directors Meetings are available to current DEMA Members from the Member Dashboard of

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |