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News & Press: Current DEMA News

DEMA Show 2020 Cancellation Frequently Asked Questions

Monday, June 15, 2020   (0 Comments)
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Why was the Show canceled?
The DEMA Board of Directors has determined that canceling this year’s Show is the best decision to ensure the safety and financial well-being of DEMA attendees and exhibitors.

Why was the decision to cancel made “so early”?
DEMA Show exhibitors prepare for DEMA Show far in advance of the actual event, including producing marketing materials and Show displays, making travel, training, and staffing decisions, and more.  Planning for the staging of the Show also requires substantial time and financial commitments from the Association. Considering the many planning elements, deadlines and financial commitments involved, it was determined that canceling in June was the best course of action.

Why isn’t DEMA Show 2021 in New Orleans?
DEMA Show hosts over 9,500 people and includes many thousands of square feet of exhibit space. In order to make accommodations for a show of this size the convention centers are booked years in advance. As of 1/1/2020, DEMA already has contracts in place for many future Shows, including:

  • DEMA Show 2021, November 16-19, 2021 in Las Vegas, NV
  • DEMA Show 2022, November 1-4, 2022 in Orlando, FL
  • DEMA Show 2023, November 14-17, 2023 in New Orleans, LA

Why not move the Show to January?
In 2001 the DEMA Board of Directors made the decision to move the staging of DEMA Show to the fall, and the first fall show was staged in Las Vegas in 2002. A survey of DEMA members made prior to the move indicated that most desired the show to be staged in the fall. Additional surveys in 2003 confirmed the fall timing was desired by most. With close to 10,000 industry professionals attending each year, finding one timeframe that is ideal for all is difficult. DEMA Show is currently contracted for fall dates for several years, including New Orleans in 2023.

Why don’t we just have the Show anyhow – those that want to come will come?
The success of the Show depends on the success of exhibitors and attendees. With many factors negatively influencing attendance at a fall show in 2020, canceling the Show was determined to be in the best interest of our exhibitors and imperative to the future success of the Association.

What does “DEMA” stand for?
DEMA’s mission is to bring businesses together to grow the diving industry worldwide and was originally created as an Association to bring together diving equipment manufacturers, thus the original name was The Diving Equipment Manufacturers Association. In 1994, the DEMA Board voted to expand the membership of the Association to include six stakeholder categories and thus, change the name to The Diving Equipment and Marketing Association. The Association now strives to help all of its stakeholder groups, including:

  • A1: Manufacturers, Distributors, Suppliers
  • A2: Training Organization (B2B)
  • A3: Consultants, Non-Profits, Media, Shows
  • A4: Professional Retail Dive Center (B2C)
  • A5: Dive Travel Provider, Destination-Related
  • B: Associate Member

How will DEMA Show change in 2021?
DEMA will implement additional measures to ensure the health and safety of registrants at future DEMA Shows.

How can I stay updated regarding DEMA Show 2021?
Subscribe to our emails at http://bit.ly/subscribedema

 

 

 


DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 | info@dema.org