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Go Dive Now Pool Tour Participation Agreement, Addendum B

ADDENDUM B - Logo and Website Use License Agreement

The following guidelines are provided to assure the proper and consistent use of DEMA™-owned logos including the Go Dive Now,, DEMA™ logo, Ships 2 Reefs logo, and others. Organizations and individual users must follow these guidelines when using these logos.

The web site is hereafter referred to as, and the Go Dive Now website is referred to as DEMA-owned logos and website links, including Go Dive Now and may only be used when written permission is granted by DEMA through the execution of this Agreement.

Go Dive Now and are registered marks of the Diving Equipment and Marketing Association (DEMA). All references to Go Dive Now logos refer to both Go Dive Now and logos.

Registration and Permission

Only DEMA members are permitted to download and use DEMA-owned logos. Before using any DEMA logo, or linking to any DEMA-owned website, users must agree to comply with these guidelines, in consideration of their continuing status as a DEMA member in good standing. Prior to use, DEMA requests the following registration data: name, organization, e-mail address, and intended use of the logo, e.g.: planned use in print, multimedia/video or on a web site.

The Go Dive Now and logos may not be used in the production of apparel, caps or other items worn or used in a similar manner unless approved otherwise in writing by DEMA. The Go Dive Now and logos may only be used by DEMA members in print or Internet ads to promote and supplement their own promotions, on DEMA member web sites to supplement their own promotions, and other materials with explicit written permission from DEMA.

All DEMA-owned logos are non-transferable and may not be shared.

Go Dive Now Logo Usage Guidelines
Organizations agree to comply with the guidelines before using any the DEMA-owned logos listed herein. The following general guidelines apply to all logos:

  • The logos may not be altered or otherwise distorted in perspective or appearance.

  • The logos will be used as stand-alone graphical elements; the logos will not be part of or be combined with any other design element or logo. No text or graphical design element may be placed within or directly adjacent to the logo. Lines or rules may not intersect the logo so as to appear to be part of the logo itself.

  • DEMA-owned logos may be modified in size, if the X and Y-axis proportions of the logos are unaltered to prevent identity distortion. The logo may be resized, but the proportions must be maintained. For legibility purposes, the logo will not be reproduced smaller than one inch wide by one-half inch in height on printed pieces.

  • DEMA logos may only appear using one of the approved color schemes.

  • A minimum amount of clear space will surround any DEMA-owned logo, separating it from other elements such as text, to ensure that the other elements do not appear to be part of the logo. The clear space should be one-quarter inch on the bottom as well as both sides. The top clear space should be one-eighth inch. To measure the bottom clear space, start at the baseline of the logo and allow one-quarter inch of clear space before adding any other design elements. If the logo is placed on a similarly colored background, it is acceptable to use an outline around the logo for contrast.

  • Watermarks of the logos are allowed, provided the usage complies with this Logo License Agreement. The phrase "Go Dive Now” may also be used as a watermark.

  • Neither the DEMA-owned logos nor the respective name may be used in any manner that would imply the endorsement of a dive center, an organization, its products or its services.

  • When using the DEMA-owned logo to illustrate a relationship with DEMA, the organization will clearly indicate that the representation of the relationship is solely the responsibility of the organization, not DEMA. The organization will also clearly state the type of relationship it has with DEMA.

  • The use of DEMA, Go Dive Now, Go Dive Now Pool, Ships 2 Reefs, or other DEMA-owned name or logo in a product name is strictly prohibited.

  • The use of Go Dive Now or on apparel, including caps and other garments is strictly prohibited unless otherwise approved in writing by DEMA.

  • DEMA-affiliated organizations are responsible for their own use of the DEMA-owned logos or marks, as well as use by representatives from advertising agencies and implementation contractors that support the affiliated organization.

  • All uses of DEMA-owned logos are subject to existing copyright, trademark, service mark and other applicable laws. Any action not in accordance with this Logo License Agreement is expressly prohibited.

Website Linking Guidelines

  • On websites DEMA will be recognized as the source of the DEMA-owned logos, web page content and other data copied or used from any DEMA website. Users of these logos must identify listed logos as coming from DEMA in the following format: "Source: Diving Equipment and Marketing Association," and identify the specific logo using a format as follows: Go Dive Now logo as a registered trademark of The Diving Equipment and Marketing Association, OR Go Dive Now logo as a registered trademark of DEMA

  • Unless otherwise noted, all occurrences of any Go Dive Now or logo on a website will link to

  • Websites may only be linked when positively promoting the benefit of DEMA programs as listed on, Ships 2 Reefs Programs as listed on, Go Dive Now programs listed on Under no circumstances can a web link or logo be used in a manner disparaging to the DEMA organization or to any program, including the Go Dive Now program.

  • Where feasible, organizations will link to through a hypertext link that must contain the appropriate name of the website:  e.g.:  ""

  • When linking to, a new browser session must be initiated.

  • No method will be used to prevent users from freely using the functionality of any website, nor will any attempt be made to prevent users from book marking these websites.

  • The originating website will not use frames, redirections or other web applications that intentionally or unintentionally cause users to misinterpret DEMA, Ships 2 Reefs, or Go Dive Now content as being created and/or published by anyone other than DEMA.

  • All products available for download from any DEMA website are provided "as is," without a warranty of any kind.

  • DEMA™, Ships2Reefs™, Go Dive Now and logos may be displayed only on web pages that make accurate references.

  • DEMA and Go Dive Now logos may not appear larger or more prominent than your own name, company name, service name, product name, or trademark on any materials.

Organizations Authorized to Use DEMA™ Logos and Website Links
Only organizations that are current members of DEMA
may use the logos and website links listed above.

ogos may be used on promotional materials such as displays and sales materials. However, the mark should not be used to denote or imply a DEMA partnership or endorsement of an organization and its products or services.

Agreements & Conditions
This Logo and Website Use Licensing Agreement in no way limits other agreements between users and DEMA. In the case of conflict between sections of this Agreement and sections of other agreements, discretion is to be used to determine which sections of an agreement supersede the other.

All express or implied conditions, representations and warranties, including any implied warranty of merchantability, fitness for a particular purpose or non-infringement, are hereby excluded.

DEMA is not liable for any damages suffered by other parties as a result of using, modifying or distributing DEMA-developed content or its derivatives. In no event will DEMA be liable for any lost revenue, profit or data, or for direct, indirect, special, consequential, incidental or punitive damages or attorneys' fees, however caused and regardless of the theory of liability, arising out of the use of or inability to use DEMA-developed content, even if DEMA has been advised of the possibility of such damages. The user shall hold harmless, defend and indemnify DEMA from any and all such liability and/or damages.

This Logo and Website Use Licensing Agreement is subject to change by DEMA without notification. Only the most recent Logo and Website Use Licensing Agreement is valid and resides on It is the user's responsibility to remain aware of any changes to this Agreement.

All decisions regarding compliance with the guidelines set forth herein shall be made at DEMA’s' sole discretion, and DEMA’s decision shall be final.

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |