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Grow Your Business

With DEMA's Member benefits, it’s never been easier to reach potential new customers and engage your current clientele! Let DEMA help you find and reach more prospects and more customers effectively and inexpensively. 


Stand Out with a Go Dive Now Preferred Listing & Campaign Premier Partner Designation

Current DEMA Member retailers, resorts, and liveaboards are provided a complimentary priority listing on GoDiveNow.com. These listings allow consumers to reach out directly to DEMA Members with a live link to your website and customized details about your operation. Now, you can improve your listing with a “Premier Partner” designation! Simply request and commit to being an official Go Dive Now Campaign Partner and your business listing will be upgraded on GoDiveNow.com. Premier Partner listings benefit from a priority web page ranking and eyecatching designation badges.  
» LOG IN & BECOME A CAMPAIGN PARTNER
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT


Jump Start Your Advertising with Go Dive Now

You need to advertise to reach new customers and remind current customers to stay active. All DEMA Members can utilize the FREE Go Dive Now Member Tool Kit to save money while using professionally produced ad materials, including complimentary Go Dive Now-branded: 

  • Customizable videos
  • Campaign banner ads
  • Email headers
  • Downloadable marketing images
  • And more! 

These Go Dive Now campaign resources provide you with FREE tools to create a professional campaign quickly and effectively to help grow your business. Now is the time to log in and start taking advantage of the many Go Dive Now marketing and campaign resources!  
» ACCESS YOUR GO DIVE NOW TOOLKIT 
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT


Take Advantage of Free Advertising from DEMA and Increase Your Social Media Reach

DEMA Member retailers also receive Facebook Advertising exposure directly from DEMA. DEMA runs social media and online advertising in the neighborhoods nearby all DEMA Member retail stores in the U.S.  Member retailers also receive a list of the local postal codes where DEMA is running ads, enabling the retailer to benefit from DEMA’s national campaign, driving new customers directly to their store location. 
» REQUEST YOUR LIST OF POSTAL CODES
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Find New Customers with Consumer Demographic and Analysis Support

As a DEMA Member, you have access to FREE potential-customer location intelligence and demographic support with DEMA’s EXCLUSIVE Neighborhood Brief (available to U.S. businesses & addresses only). Find new leads with the help of market data provided to you in your report in the following seven areas. 
» REQUEST YOUR COMPLIMENTARY REPORT

15-Minute Drive-Time Map

With 85% of your customers coming from within a 15-minute drive-time, promoting your store outside of this map should be carefully considered prior to making an advertising investment. This information can also help you review your competition and understand how other local businesses may affect potential customer traffic.

Demographic Overview

This is a “snapshot” of the population and households within your 15-minute drive-time area. This information can help with projected growth potential, growth trends, and the presence of a targeted population, as well as give a long-term view of your business and provide insight into the potential shifts needed in marketing and strategic planning to accommodate these changes.

Zip Code, Population and Per Capita Income

Zip codes can be a convenient way of understanding the location of target households. In addition to providing population and per capita income data, this information can also be the most efficient and effective information for direct postal mailings. 

Occupation and Educational Attainment

Studies indicate that recreational diving attracts customers with higher levels of education, and a “white collar” job. However, dive centers can choose to target different groups using different tactics and goals.  Knowing the details of the local population provides the opportunity to select the target and develop customized promotions. The population analysis indicates these traits within the designated drive time area. 

Home Value and Occupancy

Home value and occupancy provide additional indicators of the affluence of the area within the designated drive time from the dive center. Greater home values and higher percentages of “owner” versus “renter” occupation are indirect indicators of greater discretionary spending capability.

Retail Sales Potential

Retail sales potential includes data on various categories of retail within the designated drive time.  Both current and future potential for retail sales are included. This data can help determine if the audience within the designated area is receptive to sports such as recreational diving, and the degree to which they are willing to spend.

Marketing Cluster Identification

Target market information makes it possible to search for households where you can find additional customers who have interests and characteristics that are similar to current divers and avoid those who are unlikely to be diving prospects. DEMA’s targeting assistance lets you tailor your marketing strategies with the most up-to-date and accurate information available.

 

Obtain Targeted Prospect Lists

Available exclusively to DEMA Members for a nominal fee, you can request targeted location and demographic intelligence. This enhanced data can help you locate target customers near your store by zip code and then match those zip codes with ACTUAL HOUSEHOLD ADDRESSES allowing you to reach the greatest number of prospective customers! 
» REQUEST YOUR TARGETED LIST
»  JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Stay Current & Knowledgeable with Market Research and Insights

We know that it’s important to you and your business to stay current on Industry trends, data, and practices. That’s why DEMA doesn’t stop working to provide DEMA Members with useful resources that empower you with the knowledge you need to make successful business decisions. Whether it’s the latest information on customer demographics or research on crossover activities and more, your Membership gives you access to helpful resources and data.  Log in to the Member Dashboard today to explore the many resources available to you as a 2020 DEMA Member! 
»  ACCESS RESEARCH REPORTS, LISTS & GUIDES
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Promote Your Next Event with B.U.D.

Catch the eye of local customers with DEMA’s “Blow Up Diver,” aka B.U.D. This 10-foot display is a great promotional tool to attract customers and get them in the door and is FREE for Members to use! Don’t let customers miss your event reserve B.U.D. today! 
» LOG IN & RESERVE B.U.D. TODAY!
»  JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT


DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 | info@dema.org