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Diver Acquisition & Retention


Consumer Demographic & Analysis Support
Information Available Only for US Street Addresses
Members have access to FREE potential customer location intelligence and demographic support. Find new customers and ways to reach them effectively and inexpensively. Let DEMA help you find the customers that want to: 

              -Buy Equipment 
              -Travel and Dive With Your Store
              -Dive Locally With Your Help
              -Earn Different Levels of Diving Certification
              -Stay Active in the Fun of Diving
» Submit a Request for Information

Targeted Prospect Lists
Information Available Only for US Street Addresses
With this location and demographic intelligence, you will be equipped to:

  • Locate target customers* near your store by zip code
  • Match those zip codes with actual household addresses**
  • Reach the greatest number of prospective customers      

*Target customers based on DEMA’s Go Dive Now Campaign marketing research.
**Addresses are available to DEMA Members only for a nominal fee.

» View a sample map

» Submit a Request for Information

Go Dive Now Preferred Listing
Promote your professional dive center or destination to consumers interested in learning to dive.  Preferred Member listings include a priority ranking, description, map and company logo.

» Submit or update your listing

FREE Go Dive Now Promotional Tools Including Campaign Logos, Commercials & Design Templates
Members are able to order and download complimentary Go Dive Now campaign logos, images, and design templates, including everything from web banners to customizable videos. Templates can be easily customized to include your business's name and information. 
Before getting started, Members should first review the Go Dive Now Logo & Website Use License Agreement.

» Access the Go Dive Now Logos, Commercials & Design Templates NOW

Marketing Implementation Support
Ready to start your marketing campaign, but need help with where to start? DEMA can help you!
  • Direct Mail Guide
    Direct mail can be an effective, relatively low-risk method for dive centers to prospect for new customers. When handled correctly, it's more affordable than some mass market advertising and the results can be tracked. This comprehensive guide will take you step by step through your direct mail marketing campaign.(FREE for Members, $35 for non-members)
    » Order Direct Mail Guide

  • Regional Cable Buying Guide
    Using a professionally designed television commercial may be new to you. For that reason DEMA has put together this “Buying Guide” to assist in placing the commercial on the correct cable network, during the correct times, and in conjunction with appropriate programming. (FREE for Members, $40 for non-members)
    » Order Regional Cable Buying Guide

  •  Merchandising Basics for Retail Dive Stores
    This guide includes detailed information on basic merchandising presentation methods, fixtures, image producing effects of merchandising and store design elements. (FREE for Members,$25 for non-members)
    » Order Merchandising Basics for Retails Dive Stores

  • Guide to PR

    In the web world of today, social media has become a key component of public relations and one that members of the diving industry can affordably use to grow their businesses. Find out more in this helpful guide.
    » Order Guide to PR

Access to Industry and Consumer research and demographics.

» Review Available Research Reports

Inflatable Diver (Blow Up Diver aka BUD)
Catch the eye of local customers with DEMA's "Blow Up Diver," aka B.U.D. This 10-foot display is a great promotional tool to attract customers and get them in the door and is FREE for Members to use!

» Reserve B.U.D.

Capture New Leads at a Go Dive Now Pool Tour Event
The Industry’s premiere traveling diving experience program! New divers are able to experience the sensation of diving in a safe and controlled environment staffed by YOUR employees. In other words, you are part of their first diving experience and have a prime opportunity to develop a long lasting relationship with them.

» Complete the Retailer Participation Form

  Generate Interest in Youth with a Deep Ambitions Aquatic Career Fair
Realizing that encouraging young people to get involved in diving is vital to the future of the industry, its business and the marine environment, DEMA has created the Deep Ambitions Aquatic Career Fair in affiliation with DEMA Show.  A means for students to learn more about the opportunities affiliated with the marine environment and diving, the Fair features hands-on exhibits, industry affiliated speakers, the opportunity to try diving with DEMA's Go Dive Now Pool Tour and more!

  Create a New Dive Site with Ships 2 Reefs
Retired vessels can be given new life as artificial reefs. Once cleaned, vessels can be "diver-ized” (made easily accessible to divers) and purposefully sunk as artificial reefs. These projects are economically beneficial to the local community, environmentally responsible and an enhancement to local diving opportunities. DEMA can help by providing information and networking opportunities for those interested in such projects.

» Learn More





DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 |