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DEMA Member Benefits
 

Click here to view the
DEMA Member Benefits Guide

DEMA Members benefit from exclusive access to valuable research; customer acquisition and retention resources; professional development opportunities; special Member pricing for DEMA Show; cost saving benefits for their business and so much more! Learn about the benefits of a DEMA Membership below.

Looking to learn more about a particular membership benefit? Click a topic below to jump to the section that interests you the most:


 

GET INVOLVED

Get Involved – Be a DEMA Volunteer!

As a DEMA volunteer, you’ll learn more about the diving industry, network with the most active and knowledgeable members of the diving community, and contribute to the growth of recreational diving! DEMA has many different opportunities available that will fit your time and desire to be involved. Become a leader by volunteering your time and expertise to the diving industry!
» GET INVOLVED TODAY!



GROW YOUR BUSINESS

Market Effectively and Inexpensively with the Go Dive Now Member Toolkit

Reach new and current customers using the professionally produced and fully-customizable Go Dive Now marketing campaign materials, including complimentary Go Dive Now-branded:

  • Customizable videos
  • Campaign banner ads
  • Email headers
  • Downloadable marketing images
  • Social media content
  • And more!

These Go Dive Now campaign resources provide you with the tools to create a professional and effective campaign quickly and effectively to help grow your business. Now is the time to log in and start taking advantage of the many Go Dive Now marketing and campaign resources!
» LOG IN & ACCESS THE GO DIVE NOW TOOLKIT
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Jump Start Your Advertising with Go Dive Now

You need to advertise to reach new customers and remind current customers to stay active. All DEMA Members can utilize the Go Dive Now Member Tool Kit to save money while using professionally
produced ad materials.

DEMA Member Retailers also receive a jump start on their local advertising campaign directly from DEMA. DEMA runs social media and online advertising in the neighborhoods nearby all DEMA Member retail stores in the U.S. Member retailers also receive a list of the local postal codes where DEMA is running ads, enabling the retailer to multiply DEMA’s national campaign, driving new customers directly to their store location.
» LOG IN & REQUEST YOUR LIST OF POSTAL CODES
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Stand Out with a Go Dive Now Preferred Listing & Campaign Premier Partner Designation

Current DEMA Member retailers, resorts, and live-aboards are provided a complimentary priority listing on GoDiveNow.com. These listings allow consumers to reach out directly to DEMA Members with a live link to your website and customized details about your operation. Now, you can improve your listing with a “Premier Partner” designation! Simply request and commit to being an official Go Dive Now Campaign Partner and your business listing will be upgraded on GoDiveNow.com. Premier Partner listings benefit from a priority web page ranking and eye-catching designation badges.
» LOG IN & BECOME A CAMPAIGN PARTNER
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Capture New Leads at a Go Dive Now Pool Tour Event

Traveling around the country to large-scale events, the Go Dive Now Pool provides an unforgettable “try diving experience” to event attendees in a safe and controlled environment. By volunteering to help staff the event, the Go Dive Now Pool Tour provides your business with invaluable opportunities to acquire new customers, attract previously-certified divers who may have been inactive for a while and generate media coverage for your store and recreational diving, both locally and nationally. And by being part of a potential new diver’s first experience, you are already building trust and loyalty with potential new customers that could develop into a long-term buying and diving relationship! Use the Go Dive Now Pool to bring your inactive customers back to your operation by reminding them of the fun of diving in a safe, warm pool environment. Interested in learning more or getting involved? Contact Dave Reidenbach at bigwavedave@dema.org or sign up today!
» LOG IN & SIGN UP TO VOLUNTEER AT AN UPCOMING EVENT
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Promote Your Next Event with B.U.D.

Catch the eye of local customers with DEMA’s “Blow Up Diver,” aka B.U.D. This 10-foot display is a great promotional tool to attract customers and get them in the door and is FREE for Members to use! Don’t let customers miss your event - reserve B.U.D. today!
» LOG IN & RESERVE B.U.D. TODAY!
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Stay Current & Knowledgeable with Market Research, Industry Lists & Guides

We know that it’s important to you and your business to stay current on Industry trends, data, and practices. That’s why DEMA doesn’t stop working to provide DEMA Members with useful resources that empower you with the knowledge you need to make successful business decisions. Whether it’s the latest information on customer demographics, research on crossover activities, or guides for best marketing practices, your Membership gives you access to helpful resources and data. Log in today to explore the “Research, Lists, & Guides” section of your DEMA Member Dashboard and access these invaluable resources!
» ACCESS RESEARCH REPORTS, LISTS & GUIDES

 

Find New Customers with Consumer Demographic and Analysis Support

As a DEMA Member, you have access to FREE potential-customer location intelligence and demographic support with DEMA’s EXCLUSIVE Neighborhood Brief (available to U.S. businesses & addresses only). Find new leads using DEMA’s:

15-Minute Drive-Time Map

With 85% of your customers coming from within a 15-minute drive-time, promoting your store outside of this map should be carefully considered prior to making an advertising investment. This information can also help you review your competition and understand how other local businesses may affect potential customer traffic.

Demographic Overview

This is a “snapshot” of the population and households within your 15-minute drive-time area. This information can help with projected growth potential, growth trends, and the presence of a targeted population, as well as give a long-term view of your business and provide insight into the potential shifts needed in marketing and strategic planning to accommodate these changes.

Zip Code, Population and Per Capita Income

Zip codes can be a convenient way of understanding the location of target households. In addition to providing population and per capita income data, this information can also be the most efficient and effective information for direct postal mailings.

Occupation and Educational Attainment

Studies indicate that recreational diving attracts customers with higher levels of education, and a “white collar” job. However, dive centers can choose to target different groups using different tactics and goals. Knowing the details of the local population provides the opportunity to select the target and develop customized promotions. The population analysis indicates these traits within the designated drive time area.

Home Value and Occupancy

Home value and occupancy provide additional indicators of the affluence of the area within the designated drive time from the dive center. Greater home values and higher percentages of “owner” versus “renter” occupation are indirect indicators of greater discretionary spending capability.

Retail Sales Potential

Retail sales potential includes data on various categories of retail within the designated drive time. Both current and future potential for retail sales are included. This data can help determine if the audience within the designated area is receptive to sports such as recreational diving, and the degree to which they are willing to spend.

Marketing Cluster Identification

The term “clusters” is used to identify households with common characteristics. Cluster information makes it possible to search for additional, similar customers (or avoid unlikely customers). Using clusters helps you tailor your marketing strategies with a level of precision only offered by a household-level segmentation system and the most accurate, up-to-date data source on the market.
» REQUEST YOUR COMPLIMENTARY REPORT

Targeted Prospect List

Available exclusively to DEMA Members for a nominal fee, you can request targeted location and demographic intelligence. This enhanced data can help you locate target customers* near your store by zip code and then match those zip codes with ACTUAL HOUSEHOLD ADDRESSES allowing you to reach the greatest number of prospective customers! *Target customers based on DEMA’s Go Dive Now campaign marketing research.
» REQUEST YOUR TARGETED LIST

 

SAVE MONEY

Reduce Your Shipping Costs

You can significantly reduce your costs when you ship packages or freight by taking advantage of DEMA’s Freight Savings Program with Siriani & Associates. Save with a variety of vendors and services that you’re likely already using! Small savings add up to big money saved!
» LOG IN & LEARN MORE
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Save on Excessive Credit Card Fees

Your business could be unnecessarily paying thousands of dollars every year when processing credit and debit card transactions. With DEMA’s Member credit card processing provider, Desormais Management, your business can benefit from discounted rates that will allow you to save money all year long. Get started with a FREE analysis of your current credit card processing fees to see how much you can be saving each
year!
» LEARN MORE
» LOG IN & REQUEST A COMPLIMENTARY ANALYSIS
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Reduce Your Email Marketing Costs

DEMA Members can save up to 20% off six months’ prepaid email marketing services or 25% off full year prepaid email marketing services through DEMA’s Association Program Partnership with Constant Contact. Your promotional efforts can cost less! Find a discounted option that works for you!
» LOG IN & LEARN MORE
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

Get Exclusive Rates on Car Rentals

As a DEMA Member, you can benefit from exclusive rates that can save you up to 25% on car rentals PLUS receive special offers that can be used in conjunction with your discount!
» LOG IN & LEARN MORE
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

COLLABORATE

Legislative & Environmental Advocacy

DEMA monitors legislative activity around the US and the world and lends assistance where needed, especially when legislation could set precedents that impact the overall industry. DEMA’s Public Policy Committee is responsible for making recommendations to the Board of Directors regarding specific bills that are relevant to DEMA’s adopted Public Policy Position Statements. These statements cover matters of:
  • Business Management
  • Communications
  • Employment Practices and 40-Hour Work Week
  • Environmental Issues
  • Fair Government Practices
  • Health Care
  • Insurance and Liability Protection
  • Safety Regulations
  • Workers Compensation Insurance
  • Scuba Diving and Snorkeling

DEMA’s Public Policy Position Statements and recent activity can be readily seen on DEMA.org. If you know of a legislative issue that could have a negative impact on you and other dive industry businesses please let us know by completing a “Request for Legislative Support” on DEMA.org.
» LEARN ABOUT RECENT ACTIVITY
» SUBMIT A REQUEST FOR LEGISLATIVE SUPPORT

 

Public Service Announcements & Visual Aids

As Dive Industry professionals, we know that the overall wellness of divers and the environment is crucial for our business success. That’s why DEMA provides our Members and the Industry with access to FREE Public Service Announcements and materials. Whether it’s promoting awareness for proper dive flag usage, offering safety tips for an upcoming lobster season, or providing advice on how to keep endangered wildlife safe, DEMA offers FREE visual aids, videos, and materials that you can share both in person with your customers and online with your social diving communities. These resources are available instantly on DEMA.org - explore all the materials that you can start sharing right NOW for FREE!
» ACCESS MATERIALS

 

DEMA Show

The only international trade-only event for the diving, action water sports, and travel industries! Join the thousands of dive industry professionals who gather for DEMA Show each year to buy and demo products and services, learn important business skills and tips, get industry-specific training necessary for the job, and network with fellow Industry professionals. Your DEMA Membership provides you with access to exclusive Show benefits including:
  • Attendee Savings: Up to $175 per registration

  • Exhibitor Savings: Up to $600 per 10’ x 10’ exhibit space as outlined below:
    • Eligible for savings based upon membership level:
      • Silver: 200 nsf
      • Gold: 600 nsf
      • Platinum: Unlimited

  • Exhibitor Badges: Up to 6 complimentary Exhibitor badges per 100 net square feet of paid exhibit space*
    • Eligible for badges based upon membership level:
      • Silver: 4 badges
      • Gold: 5 badges
      • Platinum: 6 badges

  • Member Lounge: Exclusive area for DEMA Members to conduct business

  • VIP Member Lounge: Exclusive area for Gold and Platinum DEMA Members to conduct business

  • VIP Member Registration: Exclusive registration desks serving Gold & Platinum DEMA Members

  • Priority Points Awarded for Space Selection:
    • Eligible for points based upon membership level:
      • Silver: 10 points
      • Gold: 15 points
      • Platinum: 25 points

» LEARN MORE ABOUT DEMA SHOW

 

Voting Power

Category A1-A5 DEMA Members are eligible to vote in Association elections and matters, allowing you to have a say and be part of Industry change. Voting power is based upon Membership level:

  • Silver: 1 Vote
  • Gold: 5 Votes
  • Platinum: 25 Votes
  • Associate: Ineligible to Vote

» LOG IN & ACCESS RECENT VOTING OUTCOMES
» JOIN NOW TO ACCESS THIS EXCLUSIVE MEMBER BENEFIT

 

MEMBERSHIP BENEFITS PER MEMBERSHIP LEVEL

 Silver Member, Category A1-A5:

• 1 Vote
• 200 Net Square Feet (NSF) of DEMA Show Exhibit Space Allowed at Member Rates*
• 4 Complimentary DEMA Show Exhibitor Badges Provided per 100 NSF of Exhibit Space**
• 10 Membership Points Awarded for DEMA Show Space Selection

 
 Gold Member, Category A1-A5:

• 5 Votes
• 600 Net Square Feet (NSF) of DEMA Show Exhibit Space Allowed at Member Rates*
• 5 Complimentary DEMA Show Exhibitor Badges Provided per 100 NSF of Exhibit Space**
• 15 Membership Points Awarded for DEMA Show Space Selection

 
 Platinum Member, Category A1-A5:
 

• 25 Votes
• Unlimited Net Square Feet (NSF) of DEMA Show Exhibit Space Allowed at Member Rates*
• 6 Complimentary DEMA Show Exhibitor Badges Provided per 100 NSF of Exhibit Space**
• 25 Membership Points Awarded for DEMA Show Space Selection

 
 Associate Member, Category B:
 

• Not Eligible to Vote
• 200 Net Square Feet (NSF) of DEMA Show Exhibit Space Allowed at Member Rates*
• 4 Complimentary DEMA Show Exhibitor Badges Provided per 100 NSF of Exhibit Space**
• 10 Membership Points Awarded for DEMA Show Space Selection

 

*The non-member exhibit space rate will be charged for all exhibit spaces contracted for in excess of the qualifying membership level limits as outlined above.

**All Exhibitor Badges requested over this complimentary allotment will be charged at the standard Exhibitor Badge Rate as outlined by online Exhibitor registration.

 

DEMA, The Diving Equipment & Marketing Association | US Toll Free: (800) 862-3483 | Ph: (858) 616-6408 | Fx: (858) 616-6495 | info@dema.org